From Network World with Mark Gibbs
Published: June 06, 2015
Good content means better user engagement but without tools to help you, polishing the text on a large site for maximum impact can be a nightmare
One of the problems with producing online content is polishing it to meet the expectations and needs of your audience. I’m not talking about the topics you cover but rather issues such as readability (how complex the text is), consistency of terms (whether your company and product names are used as intended), and how you compare to the competition. This is where a service called VisibleThread Web published by VisibleThread could be of great assistance.
Run a compliance scan on the solicitation. We check for all instances of ‘will’, ‘must’, ‘shall’ in any docs including, SOWs and large RFPs. With one-click, you can generate a first pass starter Excel Compliance Matrix. This shreds all content, not just the occurrences of will and shall. / With ‘Concept Tracking’, VisibleThread allows you setup your core competencies in a dictionary. You then scan for these indicators across multiple solicitation PDFs or MS Word docs. You can scan SOWS (Statements of Work), PWS (Performance Work Statements), TOs (Task Orders) right up to large RFPs in minutes.
The software also goes a lot deeper into the content including poor language use analysis, “win theme” checks, supporting team reviews of documents, and readability analysis. The online service uses the latter feature with a Web interface to scan sites and create reports for both your own content and that of your competitors.
