Embedding Social Value into Bid Strategy

Social value in the UK has evolved from a peripheral concept to a pivotal requirement in public and private sector procurement. This on-demand session dives into how bidders can approach social value strategically and effectively to gain a competitive edge.

Elevating Social Value from Compliance to Competitive Advantage

In this session, Quincey Katie Ankrett, Director at e50k Strategic Advisory, explored how organisations can go beyond ticking boxes by integrating social value into the heart of their bid strategies. Drawing on her extensive experience advising both suppliers and contracting authorities, Quincey highlighted how expectations around social value are shifting—and why bidders must adapt.

She broke down what “good” looks like from a buyer’s perspective and provided insight into how social value is evaluated under frameworks like the UK Government’s Social Value Model. From environmental impact to local community initiatives, the session emphasized the importance of aligning with the specific outcomes that matter to your target audience.

Embedding Social Value with Purpose and Efficiency

Attendees were equipped with actionable strategies for embedding social value in a way that’s both authentic and measurable. Quincey shared examples of initiatives that have made a real difference, and outlined how to frame those efforts effectively in tender responses. Whether you’re developing your first social value plan or refining an existing approach, the session offered tips on demonstrating impact, ensuring compliance, and creating a compelling narrative.

Aligning Purpose, Policy, and Performance

Above all, this session reinforced the importance of aligning your bid responses with broader social and policy goals. By showing how your organisation delivers value beyond the contract, you not only meet buyer requirements—you also build credibility, trust, and long-term partnership potential.

This webinar is essential viewing for anyone looking to elevate their proposal strategy through the lens of social value.