- On-Demand Webinar
Decision Intelligence: Moving from “Gut Feel” to Data-Driven Capture in 2026
Watch this Webinar
In this webinar we will discuss
Overcoming Decision-Making Pitfalls
Identifying the optimism bias and arrogance that lead businesses to chase the wrong opportunities without proper qualification.
Building a Strategic Bid Vision
How to create a bottom-up business plan and functional strategy that aligns your team’s objectives with C-suite priorities.
Data vs. Insights in Pipeline Management
Moving beyond simple win/loss ratios to incorporate competitive intelligence and historical contract data for better effort prioritization.
Closing the Feedback Loop
Shifting from introspective reviews to external customer feedback that drives continuous improvement for the entire business, not just the bid team.
Speakers
Matt Light
Director, International Proposal Management
AscellaHealth
Matt Light
Director, International Proposal Management
AscellaHealth
Awarded APMP 40 Under 40 2024, Matt is a dynamic leader with over a decade of bid and commercial experience. Known for building high-performing teams and delivering outcomes through strategy, stakeholder management, and continuous development. Active in the APMP community and leadership programs.
Explore our Past Webinars
On-demand recordings so you can learn on your own time
