- On-Demand Webinar
How and When to Use Technology, AI and Automation in the RFP Lifecycle
This session explored how to strategically integrate AI, automation, and digital tools across the RFP lifecycle to drive real business outcomes without adding complexity. Chris Bassila shared a practical framework for identifying high-impact opportunities for tech adoption while avoiding common automation pitfalls.
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In this webinar we will discuss
With the growing number of tools and technologies available to proposal teams, knowing when and how to use them effectively has become just as important as the tools themselves. In this insightful session, Chris Bassila, Founder of Hovester Advisory Group Ltd, shared a practical, experience-based framework for integrating AI, automation, and digital solutions across the RFP lifecycle—without adding unnecessary complexity.
Smart Automation Across the RFP Lifecycle
Chris broke down each phase of the RFP process—from capture planning to post-award analysis—and pinpointed where automation and AI can deliver the highest return on effort. Attendees learned how to distinguish between technology that genuinely drives efficiency and innovation versus tools that create more work than they solve. By identifying high-leverage opportunities for automation, teams can streamline repetitive tasks, increase response speed, and boost overall proposal quality.
Avoiding Common Pitfalls of Over-Automation
While technology promises scale and speed, Chris cautioned against the risks of implementing automation without a clear strategy. The session covered common missteps, such as over-reliance on templates, poor data integration, or misaligned digital workflows. Through real-world examples, attendees were shown how to avoid these traps and ensure that each solution adopted serves a meaningful purpose in the pursuit of winning business.
Aligning Tech with Business Outcomes
More than just a conversation about tools, this session emphasized the importance of aligning digital strategies with real business goals. Whether the objective is increasing win rates, improving collaboration, or reducing the cost of proposal development, Chris provided a roadmap for ensuring every technology decision supports measurable outcomes.
Automation with Intention, Not Excess
This session is essential viewing for any proposal team looking to modernize their approach. With a focus on thoughtful, strategic automation, it offers the clarity and direction needed to embrace innovation—without losing control of the process.
Speakers
Chris Bassila
CEO & Managing Director
Hovester Advisory Group
Chris Bassila
CEO & Managing Director
Hovester Advisory Group
Chris is a Bids and Proposals consultant helping companies secure contracts through competitive bidding. His consulting work builds on two decades of industry experience, including roles at the world’s largest training and simulation company and a top-three aircraft OEM manufacturer. With expertise spanning both commercial and government bids, he has developed invaluable insight into the challenges of crafting complex proposals under tight deadlines and with limited resources. Combining his extensive industry background with his consulting expertise, he helps organizations transform their bidding operations to achieve greater efficiency and success.
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