Melinda is a multi-award-winning Senior Strategic Campaign Lead for Research and Innovation at QinetiQ, renowned for her expertise in bid writing, preparation, and leadership. With a dual honours degree in Applied Psychology and Sociology and a Diploma in Business Sales, she combines analytical precision with persuasive communication skills to deliver tailored, high-quality bids. Melinda’s experience spans organizations such as MICROS, Oracle, De La Rue and former CEO of APMP UK, where she has honed her ability to enhance bid quality and efficiency.
- On-Demand Webinar
Process, People, Platforms: The Trifecta of Successful Change Management
Industry experts from CGI, QinetiQ, and Stargazy explore the evolving landscape of bid and proposal strategy. From the Napoleon approach to strategy to the practical application of AI in research, discover how to navigate information overload and foster better communication between capture and bid teams.
Watch this Webinar
In this webinar we will discuss
Defining Strategy and Must-Win Logic
Why every bid can’t be a priority and how to identify the true pathway to achieving your organization’s goals.
The Role of Technology and AI
How to use AI to gain strategic insights from podcasts, research, and vast amounts of content to mirror your customers’ language.
Data-Driven Bid/No-Bid Decisions
Moving beyond opinions to use CRM data and historical win/loss patterns to identify when to walk away from an opportunity.
The Human Factor in Communication
Strategies for breaking down silos between capture and bid managers to ensure captured gold is effectively utilized during execution.
Speakers
Christina Godfrey Carter
Founder
stargazy
Christina Godfrey Carter
Founder
stargazy
Christina helps software company sales leaders win more and higher-value proposals by mastering the RFP process. With extensive experience selling to nearly every Fortune 100 company and helping businesses win billions of dollars in contracts, Chris provides strategic services that include team training, bid process creation, bid writing, editing and review. Her expertise also empowers SMBs to compete at an enterprise level, with proven processes, high-impact content, and comprehensive training. She is dedicated to offering ongoing support to create sustainable momentum and long-term results for her clients.
Melinda Bunston
Senior Strategic Campaign Lead
QinetiQ
Melinda Bunston
Senior Strategic Campaign Lead
QinetiQ
Orlagh Cunningham
Senior Bid Manager
CGI
Orlagh Cunningham
Senior Bid Manager
CGI
A driven (bid management) professional with significant experience in creating, developing and leading compelling bids. Agile and passionate about collaborative delivery, disrupting the competition and innovative thinking; with the overall aim of delighting customers. A natural people influencer with an ability to combine strategic thinking with creative solutions to drive forward-thinking solutions and ultimately, to contribute to business growth.
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