State of Bidding in 2025

As 2025 comes to a close, proposal and bid teams are navigating a rapidly changing landscape. In this panel discussion, industry experts share insights on adapting bidding processes, leveraging new technologies, and meeting evolving customer expectations to stay competitive.

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In this webinar we will discuss

Discover how leading organizations are reshaping their bidding strategies to thrive in today’s fast-moving market.

The Evolving Landscape of Bidding and RFPs

How new technologies, customer demands, and increased competition are transforming proposal and bid management.

Adapting Processes for Success

Strategies organizations are using to streamline workflows, improve collaboration, and enhance decision-making.

Leveraging Technology Effectively

Practical examples of tools and frameworks that help teams stay competitive and efficient.

Lessons from Industry Experts

Insights and best practices from panelists across diverse sectors, highlighting what works and what to avoid.

Speakers

Krystn Macomber

CEO

Summit Strategy

Krystn Macomber

CEO

Summit Strategy

Krystn is a nationally recognized expert in government contracting strategy, with 20+ years of experience helping firms navigate the intersection of BD, marketing, and proposal development. She has trained + advised more than 200 organizations across the federal, state, and local sectors.

Marcia Watson

President

BTW & Co

Marcia Watson

President

BTW & Co

Marcia is a proven leader in the field of proposal operations. She formerly led the Proposal Operation Group of a large tribally-owned company, where she collaborated with executive stakeholders and business development teams to ensure pipeline opportunities reflected strategic growth objectives and incorporated strategies focused toward winning. During Marcia’s tenure, the organization grew from $600M in contract wins to well over $2B in FY23.

Theresa Thomas

Co-Founder

BTW & Co

Theresa Thomas

Co-Founder

BTW & Co

Ms. Thomas is a proposal operations, management, and strategist with deep experience building and leading high performing growth teams for business ranging from small services firms to large international software Fortune 500 businesses. She has specialized skills in the management of complex business development activities and cross-functional project teams on enterprise-wide initiatives. Ms. Thomas is passionate about improving proposal operations and efficiency, while providing leadership through professional development, coaching, and mentoring of her colleagues.

Jeff Shapiro

Government Contracting Advisory and Regulatory Assurance Partner

CohnReznick LLC

Jeff Shapiro

Government Contracting Advisory and Regulatory Assurance Partner

CohnReznick LLC

Jeff is a Partner at CohnReznick, where he specializes in serving the Government Contracting industry, providing comprehensive contract audit and advisory services. With over 20 years of experience as a CPA and MBA, Jeff has a distinguished career in financial management, Federal Government contract auditing and compliance. His extensive background includes significant roles at a Big 5 firm, within the Federal Government, and across a diverse range of commercial enterprises. Jeff has expertise in performing financial statement audits, federal contract/systems audits, internal audits, and compliance audits on both domestic and international fronts.

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