The Art
of Bidding

4th & 5th of November

Bidding isn’t just a process, it’s an art. From how you assess opportunities, to shaping winning proposals, to building a high-performing team culture. Every detail matters.

Recordings

Time (EST) Talk Title Access Links Speaker Description Track
Day 1: November 4th
9:00
Innovating with AI in High-Performing GovCon Teams
Patricia Fieldson, High Impact Capture & Proposal Expert, Former Collins Aerospace
A forward-looking session on how proposal and capture teams can evaluate and adopt new technologies to build competitive advantage. We’ll share lessons from high-performance teams, explore how AI can streamline workflows and enable smarter decision-making, and highlight common pitfalls including real-world AI “horror stories” to avoid. The session will close with a live Q&A.
Winning Culture
10:00
AI in Government Contracting – Cautionary Tales and Guardrails
David Timm, Claim and Bid Protest Attorney, Burr & Forman
AI can speed up contracting work, but careless use creates real risks. David will share cautionary tales where fabricated citations, weak traceability, or blind reliance on automation damaged credibility and outcomes. He’ll outline the guardrails every contractor needs to ensure accuracy, compliance, and trust.
Winning Culture
11:00
State of Bidding in 2025
Krystn Macomber, Founder & CEO, Summit Strategy

Marcia Watson, President, BTW & Co.

Theresa Thomas, President, BTW & Co.

Jeff Shapiro, Partner, Cohn Reznick
As 2025 draws to a close, proposal and bid teams are facing a rapidly evolving landscape – shaped by new technologies, shifting customer expectations, and heightened competition. In this dynamic panel discussion, experts from diverse industries will unpack the current state of bidding and RFP management, exploring how organizations are adapting their processes, technologies, and decision-making frameworks for success.
Winning Culture
12:00
How to Gather Competitive Intelligence Like an Intelligence Professional
Brian Lindholm, Managing Principal, FedSavvy Strategies
Ever wonder how intelligence professionals in national security uncover insights others miss? This session reveals how to apply the same analytical rigor to your business intelligence and competitive research. Learn to move beyond basic subscription databases, Googling and ChatGPT searches with a proven process grounded in critical thinking, structured analysis, and strategic creativity. 
Opportunity Assessment
13:00
Art of Proposal Writing
Anatalia Macik, Founder & CEO, Kanda Consulting,

Rachel Charlton, Founder, Sticky Communications,

Ginny Carson, Vice President – Proposal and Capture Management at Chickasaw Nation Industries.
Hear from this panel of experts to learn ways to advance the quality and effectiveness of your proposal writing. The ability to write compelling, persuasive, and compliant proposal content can drive your business forward in 2026.
Proposal Writing
14:00
AI and Proposal Writing: Prompting Tips & Tricks
Allison Ritz, Director of Product Marketing, VisibleThread
In connecting with our current and prospective customers, we’ve learned that users are looking for examples beyond the basics. The next step to success is understanding how to communicate with your LLM and covering examples of different types of prompts.
Technology
Day 2: November 5th
9:00
FAR Overhaul: Stop Whining, Start Winning
Tan Wilson, President, Entellect

Sam Le (former SBA Policy Director)

Aaron Tilock (Independent Growth Consultant)
The Federal Acquisition Regulation is being overhauled and with it, the rules of the GovCon game. Too many contractors are stuck complaining about change instead of preparing to compete under the new framework. In this session, Tan Wilson, Sam Le, and Aaron Tilock bring together insider perspective, regulatory insight, and business development strategy to decode what is coming. Attendees will leave knowing exactly where to focus their time and energy to stay ahead of the curve.
Opportunity Assessment
10:00
The Evolving Role of a Bid Writer
Leonie Thomas, Proposal Writing Consultant
The bid writer role is transforming faster than ever before. As AI, automation and shifting client expectations reshape how we develop proposals, bid writers are moving from reactive content producers to strategic communicators and facilitators of winning ideas. In this session, Leonie Thomas draws on over 20 years of experience in work winning and her work with the APMP UK’s Bid Writing Focus Group to explore what this evolution means for bid writers.
Proposal Writing
11:00
Benchmarking Your Proposals
Strategic Proposals MD, Jon Williams
What are the most successful proposal teams working on right now to gain competitive advantage? Drawing on extensive recent research, this session will help you assess where you are on your proposal journey – at base camp, or climbing to the top of a very competitive mountain. Expect provocative comments and practical tips along the way, from one of the industry’s recognised thought leaders. This session will help you understand where your organization stands compared to industry peers and highlight practical steps to strengthen your proposal function in 2025 and beyond.
Winning Culture
12:00
VisibleThread Deep Dive – What’s New and What’s Next
Allison Ritz, Director of Product Marketing, VisibleThread,

Fergal McGovern, CPO, Founder of VisibleThread
Showcasing the latest enhancements, including Opportunity Assessment, Bid Analysis, and Business Fit Analysis. Transparent look at upcoming timelines and roadmap priorities, highlighting how VisibleThread supports the complete lifecycle with RFP intelligence that enables analysis with traceable results.
Technology
13:00
Opportunity Starts at the Top: Leadership, Risk, and the Bidding Mindset
Chris Hamm CEO, FIN Acquisitions & Former SES, GSA AAS Defense

Alan Thomas Founder, AlphaTango Strategies & Former Commissioner, GSA FAS
Let’s talk about risk aversion, decision-making culture, and why some teams don’t move first, all of which would affect whether an opportunity is pursued.
Opportunity Assessment

About The Event

Optimize – The Art of Bidding is a free, two-day virtual event bringing together bid managers, proposal writers, capture leaders, and business development professionals. Across practical sessions, expert panels, and real-world case studies, you’ll learn how to sharpen your competitive edge, apply proven strategies, and stay ahead in an evolving RFP landscape.

Register Now

Our Topics 

Over two days, Optimize – The Art of Bidding will feature a diverse lineup of presentations, panels, and discussions from more than a dozen industry experts. Content will be organized into four focused tracks, making it easy to follow the topics most relevant to you:

Winning Culture

How do the best bidding teams sustain success? Learn how to build a culture where collaboration, clarity, and consistency drive results—even under pressure.

Proposal Writing

Clear, compelling, and compliant writing is at the heart of every win. Explore practical techniques to elevate your storytelling, eliminate jargon, and make evaluators’ jobs easy.

Opportunity Analysis

Choosing the right opportunities is half the battle. Discover proven approaches to bid/no-bid decisions, competitor intelligence, and turning raw data into winning insights.

Technology & AI in Bidding

From automation to AI-powered tools, explore how technology is changing the way bids are managed, written, and won. Learn what’s hype, what’s practical, and how to adopt the right innovations securely.

Meet our incredible speakers

Fergal McGovern

CPO and Founder

VisibleThread

Fergal McGovern

CPO and Founder

VisibleThread

Fergal is the founder and CPO of VisibleThread. Works closely with our strategic accounts including 11 of the top 15 US government contractors. Fergal’s vision is all about building trust, engagement, and understanding through AI-powered solutions that streamline operations and foster collaboration.

Allison Ritz

Director of Product Marketing

VisibleThread

Allison Ritz

Director of Product Marketing

VisibleThread

Allison Ritz is an experienced leader in the technology sector, with a strong background supporting some of the world’s largest government contracting organizations. A certified APMP member, Allison is a recognized thought leader and frequent speaker at GovCon events, sharing insights on the power of strategic connections. Her passions lie in driving success by helping organizations realize the value of meaningful relationships. With a firm belief in the importance of planning, process, and thoughtful execution, Allison excels at making SaaS solutions personal, fostering long-lasting, profitable client relationships.

Kyle Peterson

Vice President of Account Strategy & Customer Success

VisibleThread

Kyle Peterson

Vice President of Account Strategy & Customer Success

VisibleThread

Kyle Peterson is a seasoned leader in Customer Success and Contracts Management. As Vice President of Account Strategy & Customer Success at VisibleThread, he drives initiatives to enhance RFP and contract clarity and compliance, ensuring maximum customer value. Previously, he managed $500M+ contracts at Sierra Nevada Corporation, ensuring FAR/DFARS compliance and leading key negotiations. With a strong background in operations and contracts analysis, Kyle excels at optimizing processes and delivering exceptional customer outcomes.

Micheál McGrath

VP of Marketing and Business Development

VisibleThread

Micheál McGrath

VP of Marketing and Business Development

VisibleThread

VP of Marketing & Business Development at VisibleThread, Micheál is a seasoned professional known for producing thought leadership communication events with organizations like Capital One, HSBC, Deloitte, McDonald’s, and IKEA. His frequent appearances at IABC events and as a Marketing Lecturer at MTU Cork demonstrate his dedication to inspiring and educating fellow marketers.

Chloe Norwood

Field Marketing Manager

VisibleThread

Chloe Norwood

Field Marketing Manager

VisibleThread

As a dedicated and results-oriented Field Marketing Manager with a passion for orchestrating impactful events, Chloe has skillfully managed a diverse range of events. Her approach involves meticulous planning, precise coordination of logistics, and a keen eye for creating an immersive event atmosphere for attendees. Chloe’s commitment to end-to-end management ensures that every detail, from collaborating with industry professionals to on-site operations ensures a seamless experience. 

Tan Wilson

President

Entellect, LLC

Tan Wilson

President

Entellect, LLC

Tan Wilson is the President of Entellect LLC. She provides full-lifecycle business support to primarily small businesses. Tan is an experienced and successful entrepreneur with over 20 years of experience in business development and program management across federal and commercial IT business sectors. She supports the small business community, aiding businesses in their strategic planning, business development, capture management, proposal management, partnership development, operations support, and leadership coaching.

Rachel Charlton

Founder

Sticky Communications

Rachel Charlton

Founder

Sticky Communications

Founder of Sticky Communications, LLC, Rachel is a marketing expert, combining creative and strategic brilliance. With a decade of AEC industry experience, she helps clients unlock the power of storytelling for their businesses, making her a compelling speaker on marketing and creativity.

Anatalia Macik

Director of Proposal Operations

Excella

Anatalia Macik

Director of Proposal Operations

Excella

Anatalia is the Director of Proposals Operations at Excella and the founder of Kanda Consulting, a client-centric model offering a comprehensive and tailored approach to content, proposal development, and business strategy. She is an award-winning Certified Practitioner, with a 20-year successful career in writing/editing, fortified by 14 years in business development and a decade in management. Anatalia was honored as a member of APMP’s ’40 Under 40’ Class of 2020 and recognized as a ‘Technology Rising Star’ by STEM Women of Color in 2022, reflecting her exceptional skills in process development, interdepartmental coordination, and communication.

Sam Le

Managing Member

Sam Le Law PLLC

Sam Le

Managing Member

Sam Le Law PLLC

Sam Le is the Managing Member of Sam Le Law in Fairfax, Virginia, where he advises clients on complex federal procurement regulations with a focus on SBA programs and FAR Part 19. As a former career member of the Federal senior executive service, Mr. Le is one of only two people to have ever served as SBA’s director of procurement policy. In this role, he was a principal drafter of the government’s small business contracting regulations. His extensive litigation experience includes 55 published SBA OHA appeals, 42 published GAO bid protests, and victories at the Federal Circuit. He currently co-chairs the American Bar Association’s Small Business Committee and is admitted to practice in Virginia and the District of Columbia.

Marcia Watson

President

BTW & Co

Marcia Watson

President

BTW & Co

Marcia is a proven leader in the field of proposal operations. She formerly led the Proposal Operation Group of a large tribally-owned company, where she collaborated with executive stakeholders and business development teams to ensure pipeline opportunities reflected strategic growth objectives and incorporated strategies focused toward winning. During Marcia’s tenure, the organization grew from $600M in contract wins to well over $2B in FY23.

Jeff Shapiro

Government Contracting Advisory and Regulatory Assurance Partner

CohnReznick LLC

Jeff Shapiro

Government Contracting Advisory and Regulatory Assurance Partner

CohnReznick LLC

Jeff is a Partner at CohnReznick, where he specializes in serving the Government Contracting industry, providing comprehensive contract audit and advisory services. With over 20 years of experience as a CPA and MBA, Jeff has a distinguished career in financial management, Federal Government contract auditing and compliance. His extensive background includes significant roles at a Big 5 firm, within the Federal Government, and across a diverse range of commercial enterprises. Jeff has expertise in performing financial statement audits, federal contract/systems audits, internal audits, and compliance audits on both domestic and international fronts.

Theresa Thomas

Co-Founder

BTW & Co

Theresa Thomas

Co-Founder

BTW & Co

Ms. Thomas is a proposal operations, management, and strategist with deep experience building and leading high performing growth teams for business ranging from small services firms to large international software Fortune 500 businesses. She has specialized skills in the management of complex business development activities and cross-functional project teams on enterprise-wide initiatives. Ms. Thomas is passionate about improving proposal operations and efficiency, while providing leadership through professional development, coaching, and mentoring of her colleagues.

Krystn Macomber

CEO

Summit Strategy

Krystn Macomber

CEO

Summit Strategy

Krystn is a nationally recognized expert in government contracting strategy, with 20+ years of experience helping firms navigate the intersection of BD, marketing, and proposal development. She has trained + advised more than 200 organizations across the federal, state, and local sectors.

David Timm

Claim and Bid Protest Attorney

Burr & Forman

David Timm

Claim and Bid Protest Attorney

Burr & Forman

David Timm helps contractors navigate challenges when their work with the government goes wrong. He represents contractors in complex disputes, claims, and bid protests involving federal, state, and local government contracts. David chairs the Bid Protest Committee for the Federal Bar Association, co-chairs Burr & Forman’s AI Committee, and holds an active U.S. Top Secret security clearance. His practice includes matters before the Government Accountability Office (GAO), Boards of Contract Appeals, the U.S. Court of Federal Claims, the U.S. Court of Appeals for the Federal Circuit, various state courts, as well as arbitration and mediation. In addition to dispute resolution, David advises clients on regulatory and compliance matters across all levels of government.

Aaron Tilock

Chief Growth Officer

Kwaan Technology

Aaron Tilock

Chief Growth Officer

Kwaan Technology

Aaron Tilock is a recognized expert in Federal IT contracting. With nearly 30 years of experience in Government, industry and a former DOD contracting officer, Mr. Tilock has guest lectured at Defense Acquisition University as well as three state level PTAC/APEX Accelerators. He is a member of the AFCEA International Small Business Committee and chairs their Small Business Center of Excellence. Mr. Tilock has worked in both large and small GovCon firms on programs ranging up to $5B and 1450 personnel, managed global programs including contracts in Afghanistan, and built innovative acquisition structures to field DOD’s current global communications infrastructure. As a growth executive, Mr. Tilock leads his companies’ business development, proposal management and contracts teams, setting the strategies to grow and thrive.

Leonie Thomas

Consultant Bid Writer & Editor

Freelance

Leonie Thomas

Consultant Bid Writer & Editor

Freelance
Leonie Thomas is a senior bid writer with more than 20 years’ experience writing on complex construction and infrastructure bids. She is committed to redefining bid writing as a recognised, strategic profession that drives business growth and delivers measurable impact. As founder of APMP UK’s Bid Writing Focus Group and a contributor to the APMP UK Intentional Career Path initiative, Leonie is shaping the future of the profession by formalizing development pathways, strengthening professional identity and preparing bid writers for an AI-enabled future.

Brian Lindholm

FedSavvy Strategies

Managing Principal

Brian Lindholm

FedSavvy Strategies

Managing Principal

Brian Lindholm is the founder and Managing Principal of FedSavvy Strategies, a firm he has guided since its inception in 2012. With a career spanning various roles including capture, business development, proposal management, and a strong focus on market and competitive intelligence. He is well known for his proficiency in designing and running over 500 Black Hat Reviews and has successfully established corporate functions dedicated to market and competitive intelligence.

Jon Williams

Strategic Proposals UK

Managing Director

Jon Williams

Strategic Proposals UK

Managing Director

Jon Williams is the UK managing director of Strategic Proposals. He holds the unique status of being a Fellow of each of APMP, the Institute of Sales Management and the Royal Society of Arts. In over twenty-five years in proposals, he’s worked with sales organizations in nearly forty countries, helping them to radically improve their win rates. He’s recognized as a passionate presenter about all things proposals!

Why Register?

 

For Who? If you’re a Bid Manager, Proposal Writer, Capture Manager, or Business Development Leader, this event is built for you. Join us on November 4th and 5th for Optimize – The Art of Bidding, and master the craft behind every successful win.

Register to attend this virtual event today

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