Market research is the structured practice of collecting and analyzing information about industry capabilities to meet agency
needs. FAR Part 10 requires agencies to conduct market research appropriate to the circumstances before developing new requirements
or solicitations. Methods include RFIs, Sources Sought Notices, vendor engagements, and review of prior acquisitions. Effective
research informs acquisition planning, contract type selection, set-aside decisions, and performance standards. For industry,
understanding how agencies conduct market research helps shape capture activities and timing; educating the customer early can
influence requirements and evaluation factors. Documented market research also reduces protest risk by showing a rational basis
for acquisition decisions.
- Procurement & RFP Basics
Market Research (FAR Part 10)
Systematic process for understanding available products, services, and industry capabilities.
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Related Glossary Terms
Systematic process for understanding available products, services, and industry capabilities.
Market research tool used to gather non-binding information from potential suppliers before a solicitation.
Agency notice to assess vendor interest, capabilities, and set-aside suitability before an RFP.