Market research is the structured practice of collecting and analyzing information about industry capabilities to meet agency
needs. FAR Part 10 requires agencies to conduct market research appropriate to the circumstances before developing new requirements
or solicitations. Methods include RFIs, Sources Sought Notices, vendor engagements, and review of prior acquisitions. Effective
research informs acquisition planning, contract type selection, set-aside decisions, and performance standards. For industry,
understanding how agencies conduct market research helps shape capture activities and timing; educating the customer early can
influence requirements and evaluation factors. Documented market research also reduces protest risk by showing a rational basis
for acquisition decisions.
Market Research (FAR Part 10)
Systematic process for understanding available products, services, and industry capabilities.
Useful Links
Related articles
BD, capture and proposal alignment is something most organizations believe they already have, until a deadline exposes where it breaks. At WPS, a Health Solutions Company, the three functions were moving in parallel but not in sync, and the cost was showing up long before anyone started writing.
Casual drinks with the people who win federal business. Alongside AFCEA LA Space Industry Days.
Related Glossary Terms
The official compilation of permanent U.S. federal laws, providing the statutory basis for many contracting requirements.
A global classification system used to categorize products and services for procurement and spend analysis.
A unique 12-character identifier assigned via SAM.gov to organizations doing business with the federal government, replacing the DUNS number.
See how VisibleThread transforms
t your RFP process.
t your RFP process.