Ensure even the most legal content is customer experience-driven, featuring
Prof. Christopher R. Trudeau, JD.
This webinar is now over. We held it on Thursday, November 21st 2019 12pm
Healthcare Webinar: How to be compliant and engaging with your member
And here is the original webinar description
When 86.6% of Medicare documentation is not accessible to the 65s and over, it’s time to ask: How can we make healthcare communications more understandable and improve membership experience?
The biggest obstacles to plain communication are often compliance and legal language. But they needn’t be!
On our November 21st webinar, we wil be joined by Professor Trudeau. He is a recognized expert on clear legal communication, informed consent, and health literacy. He is actively involved in transforming how healthcare organizations communicate with their audience. And, he will share his tips on how to make legal copy accessible to all.
- The state of Medicare documentation based on the 2019 Health Insurance Report
- How to transform your legalese-heavy communication
- What organizations can do to drive customer experience throughout every touchpoint
As always, we’ll leave plenty of time at the end for your questions!
Meet Your Speakers
Christopher R. Trudeau, JD
Christopher R. Trudeau, JD, is an Associate Professor at the University of Arkansas Little Rock, Bowen School of Law. He also leads the Regulatory Knowledge & Support function for the University of Arkansas for Medical Sciences’ Translational Research Institute.
Professor Trudeau is a recognized expert on clear legal communication, informed consent, and health literacy. He is the first lawyer to be appointed to the US National Academies’ Roundtable on Health Literacy and the Food & Drug Administration’s Risk Communication Advisory Committee. Christopher frequently speaks on creating clear legal documents that people can understand on reducing organizational risk and while increasing compliance.
He is also the author of the first U.S. study to focus on the public’s perception of legal communication. In 2018, he published a follow-up study with an international focus. Both of those studies can be found here:
- The Public Speaks: An Empirical Study of Legal Communication
- The Public Speaks, Again: An International Study of Legal Communication
Evelyn Wolf, CMO at VisibleThread.
Evelyn’s team completed the analysis of the 2019 Health Insurance report. As a communications leader, she makes words matter in VisibleThread. During our webinar she will provide background on the current state of Medicare documentation, and the impact it has on customer experience and operational cost.
More About This Webinar
Earlier in 2019, VisibleThread released its 2019 Health Insurance report. This report researched Medicare documentation from 30 of the leading U.S. health insurers. We analyzed just under 170,000 words using the VisibleThread platform.