Archives -

26
Mar

VisibleThread Launches World’s First Tone of Voice Insights Platform at Adobe Summit

VisibleThread Launches World’s First Tone of Voice Insights Platform at Adobe Summit VT Insights provides content oversight & insight into brand voice, language and tone Baltimore, Maryland: Tone of voice drives customer engagement. CMOs, content strategists and editorial & digital governance teams invest resources in creating the right tone of voice for their target audiences. …

22
Jan

86.6% of Medicare Documents Are Not Accessible To Those 65 Years And Older

86.6% of Medicare Documents Are Not Accessible To Those 65 Years And Older U.S. Health Insurers Struggle To Communicate With Their Audience From PR Newswire Published: January 22, 2019 Original Post: https://www.prnewswire.com/news-releases/86-6-of-medicare-documents-are-not-accessible-to-those-65-years-and-older-300781648.html BALTIMORE, Jan. 22, 2019 /PRNewswire/ — Nearly 15% of the U.S. population is older than 65 and can avail of Medicare. This is an important …

29
Nov

Australian Asset management firms failing on transparency for customers

Australian Asset management firms failing on transparency for customers Australia’s biggest asset management firms are failing to offer consumers clearly written, understandable content, a new report has suggested. SYDNEY, November 29, 2018 – Poor communication fails customers – and damages trust. VisibleThread, the content optimisation vendor, has released its readability study of the top 39 …

26
Jun

98% of asset management firm websites are unreadable

98% of asset management firm websites are unreadable We regularly check the readability levels of the written communication that governments and specific sectors create. You can see our past reports here. In June, our attention returned to the asset management industry. We published our 1st asset management research report in 2016. Suffice to say the …

18
Jan

Webinar: How Sales Automation Support use VisibleThread to vet Contracts and Proposals – Slide Deck & Recording

Webinar: How Sales Automation Support use VisibleThread to vet Contracts and Proposals Webinar: Slide Deck & Recording This webinar is now over. It occurred on Thursday the 18th January. Here are the slides and recording. And here is the original webinar description: We’re delighted to have Michelle Keshel, CEO & Founder of Sales Automation Support …

5
Oct

COPS and CDC are plain language superheroes!

COPS and CDC are plain language superheroes! COPS and CDC have increased their plain language score recently, and citizens are reaping the benefits   “It’s only words, and words are all I have.” This is the chorus to a famous Bee Gees song, but it’s also the reality citizens face to access government services. Information …

5
Oct

OpenText to Resell VisibleThread’s Language Analytics and AI (Artificial Intelligence) Solutions

OpenText to Resell VisibleThread’s Language Analytics and AI (Artificial Intelligence) Solutions Automation helps assure clearer, more readable and engaging content   Dublin, Ireland, October 2, 2017 – VisibleThread today announced a strategic partnership with OpenText, the world’s leading software vendor in Enterprise Information Management. OpenText, with $2.3b in annual revenue will now resell VisibleThread’s Language …

15
Sep

The pension ticking time bomb: why we need more clarity

The pension ticking time bomb: why we need more clarity There are many issues with our pension policies, including the fact that we aren’t saving for them! A large part of the problem is how pension providers communicate. They need to up their game and communicate in plain language – or else governments are going …