Allison Ritz is an experienced leader in the technology sector, with a strong background supporting some of the world’s largest government contracting organizations. A certified APMP member, Allison is a recognized thought leader and frequent speaker at GovCon events, sharing insights on the power of strategic connections. Her passions lie in driving success by helping organizations realize the value of meaningful relationships. With a firm belief in the importance of planning, process, and thoughtful execution, Allison excels at making SaaS solutions personal, fostering long-lasting, profitable client relationships.
May 1, 2025. | 9am – 5pm ET
Free Virtual Event
Mastering the RFP Lifecycle
Optimize Your RFP Process – Expert Tips, Winning Strategies, and Success
About The Event
For 17 years, VisibleThread has invested in understanding all aspects of the proposal process to create platforms that work for you. Through that journey, we have cultivated our expertise, leveraged relationships, and collaborated with the industry’s most important voices. That experience has consistently shown us the importance of the big picture. The RFP lifecycle is more than the sum of its parts. Execution, collaboration, and evaluation through all stages is crucial to developing a winning proposal.
With that in mind, we invite you to join us for Optimize25.
This free virtual event will bring together bid, proposal and contract professionals, thought leaders, and industry influencers to discuss best practices at all stages of the RFP Lifecycle. From opportunity and market assessment to proposal production and post-award, we will share valuable insights on the keys to success at each stage.
Register Now
Why Register?
- Join 1,500+ bid and proposal professionals for Optimize25, a free, full-day virtual event on May 1st.
- Gain exclusive insights from industry leaders on every stage of the RFP lifecycle, from opportunity assessment to post-award success.
- Access from anywhere – participate remotely from the comfort of your home or office.
- Receive recordings after the event to revisit key takeaways at your convenience.
- Don’t miss this chance to learn, connect, and optimize your proposal process!
Meet our incredible speakers
Fergal McGovern
CEO and Founder
VisibleThread
Fergal McGovern
CEO and Founder
VisibleThread
Fergal is the founder and CEO of VisibleThread. Works closely with our strategic accounts including 11 of the top 15 US government contractors. Fergal’s vision is all about building trust, engagement, and understanding through AI-powered solutions that streamline operations and foster collaboration.
Allison Ritz
Director of Product Marketing
VisibleThread
Allison Ritz
Director of Product Marketing
VisibleThread
Chloe Norwood
Field Marketing Specialist
VisibleThread
Chloe Norwood
Field Marketing Specialist
VisibleThread
As a dedicated and results-oriented Field Marketing Specialist with a passion for orchestrating impactful events, Chloe has skillfully managed a diverse range of events. Her approach involves meticulous planning, precise coordination of logistics, and a keen eye for creating an immersive event atmosphere for attendees. Chloe’s commitment to end-to-end management ensures that every detail, from collaborating with industry professionals to on-site operations ensures a seamless experience.
Kyle Peterson
Vice President of Account Strategy & Customer Success
VisibleThread
Kyle Peterson
Vice President of Account Strategy & Customer Success
VisibleThread
Kyle Peterson is a seasoned leader in Customer Success and Contracts Management. As Vice President of Account Strategy & Customer Success at VisibleThread, he drives initiatives to enhance RFP and contract clarity and compliance, ensuring maximum customer value. Previously, he managed $500M+ contracts at Sierra Nevada Corporation, ensuring FAR/DFARS compliance and leading key negotiations. With a strong background in operations and contracts analysis, Kyle excels at optimizing processes and delivering exceptional customer outcomes.
Micheál McGrath
VP of Marketing and Business Development
VisibleThread
Micheál McGrath
VP of Marketing and Business Development
VisibleThread
VP of Marketing & Business Development at VisibleThread, Micheál is a seasoned professional known for producing thought leadership communication events with organizations like Capital One, HSBC, Deloitte, McDonald’s, and IKEA. His frequent appearances at IABC events and as a Marketing Lecturer at MTU Cork demonstrate his dedication to inspiring and educating fellow marketers.
Our Agenda
The sessions will cover key phases of the RFP cycle:
- Opportunity Assessment – Identifying and evaluating potential opportunities to determine business fit and ROI.
- Capture Planning – Developing a strategic approach, assembling the right team, and structuring a plan for success.
- Proposal Preparation – Creating compelling, compliant content and refining the proposal strategy for maximum impact.
- Proposal Submission – Reviewing for compliance, addressing gaps, and ensuring a polished final submission.
- Post-Submission – Managing contract execution, analyzing past proposals, and improving processes for future success.
Our Customer Awards:
Optimize25 is proud to showcase success stories from VisibleThread customers throughout the day. This is an opportunity to see firsthand the impact and growth achieved by our users. As part of this celebration, we will take time to recognize some of our top users through special awards:
ROI Champion
Recognizing customers who have achieved exceptional measurable results, such as significant time savings or improved win rates in RFP responses.
Innovation Excellence
Celebrating creative and advanced implementations of VisibleThread beyond standard use cases.
Process Transformation
Honoring organizations that have revolutionized their RFP response process using VisibleThread.
RFP Rising Star
Spotlighting individuals new to their company or field who have already made a significant impact.
Team Excellence
Recognizing teams that have built exceptional internal processes and achieved high VisibleThread adoption.
Global Excellence
Honoring international customers who have successfully implemented VisibleThread across multiple regions.
Your Awards Questions Answered
Is There a Fee to Enter?
Absolutely not! Submitting your game-changing story is 100% free. Just complete our simple submission form and you’re in the running to showcase your RFP excellence.
How Are Winners Chosen?
Our expert panel of VisibleThread judges will meticulously evaluate each submission. We’re looking for entries that don’t just meet criteria—they exceed expectations and demonstrate transformative impact.
What Happens When You Win?
Winning is about recognition, opportunity and visibility:
- Exclusive VisibleThread Swag:
- Receive a curated selection of our premium branded goodies
- Spotlight Opportunities:
- Featured on our website
- Amplified through social media channels
- Highlighted in press releases
- Networking Goldmine:
- Join an exclusive roundtable with fellow award winners
- Forge valuable connections
- Exchange cutting-edge strategies in an intimate, executive setting
Still Have Questions? Reach out to our dedicated team at info@visiblethread.com. We’re excited to hear your story!
Register to attend this virtual event today