A caption accompanying a figure, photograph, diagram, or table that is written as a complete sentence containing a verb and communicates a key message or benefit. Unlike a descriptive or telegraphic caption that merely identifies the image, an action caption actively explains what the image demonstrates and reinforces the proposal’s win themes or discriminators.
Action Caption
A full-sentence caption that explains what an image demonstrates and reinforces the proposal's win themes, rather than merely labelling it.
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BD, capture and proposal alignment is something most organizations believe they already have, until a deadline exposes where it breaks. At WPS, a Health Solutions Company, the three functions were moving in parallel but not in sync, and the cost was showing up long before anyone started writing.
Casual drinks with the people who win federal business. Alongside AFCEA LA Space Industry Days.
Related Glossary Terms
The official compilation of permanent U.S. federal laws, providing the statutory basis for many contracting requirements.
A global classification system used to categorize products and services for procurement and spend analysis.
A unique 12-character identifier assigned via SAM.gov to organizations doing business with the federal government, replacing the DUNS number.
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