A caption accompanying a figure, photograph, diagram, or table that is written as a complete sentence containing a verb and communicates a key message or benefit. Unlike a descriptive or telegraphic caption that merely identifies the image, an action caption actively explains what the image demonstrates and reinforces the proposal’s win themes or discriminators.
Action Caption
A full-sentence caption that explains what an image demonstrates and reinforces the proposal's win themes, rather than merely labelling it.
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Related Glossary Terms
The official compilation of permanent U.S. federal laws, providing the statutory basis for many contracting requirements.
A global classification system used to categorize products and services for procurement and spend analysis.
A unique 12-character identifier assigned via SAM.gov to organizations doing business with the federal government, replacing the DUNS number.
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