Shipley’s four-phase framework for pursuing business opportunities, comprising Long-Term Positioning, Opportunity Assessment, Pre-RFP, and Post-RFP. The model describes the progression from market positioning and opportunity qualification, through capture planning, to proposal development and submission.
Business Development Lifecycle (Shipley)
Shipley's four-phase framework, from Long-Term Positioning and Opportunity Assessment through Pre-RFP capture to Post-RFP proposal development and submission.
Useful Links
Related articles
BD, capture and proposal alignment is something most organizations believe they already have, until a deadline exposes where it breaks. At WPS, a Health Solutions Company, the three functions were moving in parallel but not in sync, and the cost was showing up long before anyone started writing.
Casual drinks with the people who win federal business. Alongside AFCEA LA Space Industry Days.
Related Glossary Terms
The official compilation of permanent U.S. federal laws, providing the statutory basis for many contracting requirements.
A global classification system used to categorize products and services for procurement and spend analysis.
A unique 12-character identifier assigned via SAM.gov to organizations doing business with the federal government, replacing the DUNS number.
See how VisibleThread transforms
t your RFP process.
t your RFP process.