A proposal planning document developed before writing begins that defines the structure, objectives, and planned content for each section of a proposal. A Content Plan typically identifies customer requirements, compliance obligations, key messages, win themes, discriminators, content owners, page allocations, graphics, evidence to be included, and review responsibilities. Often referred to as a Storyboard, it serves as the blueprint for proposal development, ensuring that contributors understand what needs to be written before drafting starts. The Content Plan is reviewed and refined before writing to improve compliance, consistency, and the overall quality of the proposal.
Content Plan
A pre-writing document defining the structure, key messages, and planned content for each proposal section; also called a storyboard.
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Related Glossary Terms
The official compilation of permanent U.S. federal laws, providing the statutory basis for many contracting requirements.
A global classification system used to categorize products and services for procurement and spend analysis.
A unique 12-character identifier assigned via SAM.gov to organizations doing business with the federal government, replacing the DUNS number.
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