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Conversion Rate

The percentage of qualified bid opportunities that result in contract awards, often used interchangeably with win rate.

The percentage of qualified bid opportunities that result in contract awards. Often used interchangeably with Win Rate or Hit Rate, although some organisations distinguish between these metrics based on the stage of the sales or bid pipeline.

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Related Glossary Terms

The official compilation of permanent U.S. federal laws, providing the statutory basis for many contracting requirements.
A global classification system used to categorize products and services for procurement and spend analysis.
A unique 12-character identifier assigned via SAM.gov to organizations doing business with the federal government, replacing the DUNS number.
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