A structured review conducted after a bid submission or bid outcome to identify what went well, what could be improved, and the lessons that should be applied to future bids. Reviews may be conducted internally or with the customer where appropriate. Also known as an After-Action Review (AAR), Win Review, or Loss Review, depending on the context and outcome.
Lessons Learned Review
A structured post-bid review capturing what went well and what to improve to apply lessons to future bids.
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