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Shipley Process

A structured business development, capture, and proposal methodology known for its colour-team reviews and decision gates.

A structured business development, capture, and proposal management methodology developed by Shipley Associates and widely adopted across government contracting and other competitive procurement environments. The Shipley Process provides a disciplined framework for managing the pursuit lifecycle, from opportunity qualification and capture planning through proposal development, reviews, production, and submission. It is best known for its standardized color-team review process, decision gates, and clearly defined roles, responsibilities, and deliverables. While many organizations tailor the methodology to their own processes, its objective is to improve proposal quality, compliance, efficiency, and win probability through consistent, repeatable practices.

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This session covers how to run proposal review gates that consistently strengthen drafts through structured feedback and resolution tracking.
This session covers how to run proposal review gates that consistently strengthen drafts through structured feedback and resolution tracking.
Stage Gates, now live in VisibleThread's proposal management software, put a checkpoint at every stage boundary on your Tracked Opportunities and Proposals boards. Before a card can move forward, the person moving it has to answer the questions your team defined for that transition. The answers save against the card, permanently.

Related Glossary Terms

The official compilation of permanent U.S. federal laws, providing the statutory basis for many contracting requirements.
A global classification system used to categorize products and services for procurement and spend analysis.
A unique 12-character identifier assigned via SAM.gov to organizations doing business with the federal government, replacing the DUNS number.
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