A structured business development, capture, and proposal management methodology developed by Shipley Associates and widely adopted across government contracting and other competitive procurement environments. The Shipley Process provides a disciplined framework for managing the pursuit lifecycle, from opportunity qualification and capture planning through proposal development, reviews, production, and submission. It is best known for its standardized color-team review process, decision gates, and clearly defined roles, responsibilities, and deliverables. While many organizations tailor the methodology to their own processes, its objective is to improve proposal quality, compliance, efficiency, and win probability through consistent, repeatable practices.
Shipley Process
A structured business development, capture, and proposal methodology known for its colour-team reviews and decision gates.
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