The 5 Questions That Reveal Your Proposal Team’s Culture

Every interview is a culture test. The questions candidates ask — and the answers leaders give — decide who joins, who stays, and how teams perform. In this session, we’ll unpack five essential questions that shape proposal hiring helping candidates spot fit and leaders strengthen their appeal.

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In this webinar we will discuss

  • For proposal managers and writers seeking new roles: the five questions to ask in interviews, and how to interpret the answers to spot red flags or green lights.
  • For leaders building teams and careers: the homework you need to do to answer those same questions honestly and convincingly — so you attract the right people, retain them, and strengthen your own leadership brand.

Whether you’re stepping into a new role or shaping the future of your team, this webinar will sharpen how you read — and send — culture signals in hiring.

Ceri will also touch on a bonus question shaping working practices today: how organizational culture influences the adoption of AI.

Format: Live presentation + interactive Q&A

Speakers

Ceri Mescall

Managing Director

Strategic Proposals Canada

Ceri Mescall

Managing Director

Strategic Proposals Canada

With over 15 years of experience and $1B+ in client wins, Ceri supports clients across industries through must-win proposal management and writing (B2B and B2G), expert reviews to elevate scoring, high-impact oral presentation coaching, benchmarking and process improvement, and training and APMP exam preparation to build team capability. An APMP Fellow and 40 Under 40 honoree, Ceri holds all four signature APMP certifications and is an approved trainer for the APMP Foundation, Practitioner, and Capture Practitioner levels. As a seasoned conference speaker, webinar presenter, and article author, Ceri brings hands-on support and strategic insight exactly when teams need it most.

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