Instilling Trust and Transforming your Brand with Clear Language – Written by Diallo Hall | Founder & Managing Editor | LOQUATIO

With the massive shift toward mobile technology and digital advertising, many asset management firms are revolutionizing how they engage with their clients.

And, in the following pages, we’ve explored how effectively the asset management industry is using language as part of its marketing efforts.

Using Clarity Grader, a proprietary tool created by VisibleThread, we’ve scanned the websites of the world’s largest asset management firms.