VisibleThread – Language Analysis Platform

Why do we lose multi-million-dollar bids?

Let’s address the top 5 mistakes that organizations make when preparing a bid, and how we can solve them.

As part of our “Top 5 reasons for losing multi-million- dollar bids” webinar, we asked participants how they would rank the top reasons for losing bids. These were people in Business Development and Proposal Management roles. We asked them to rank these specific factors in order of importance

  1. Pursing the wrong bids
  2. Insufficient past performance analysis
  3. Incorrectly pricing a proposal
  4. Inconsistent tone and customer terminology 
  5. Missing compliance requirements 


This guide shares the results of that survey. It dives into each mistake, identifies the cause of these issues, and provides ways in which to address them.

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Why do we lose multi-million-dollar bids?