Published Research

In 2021, Forbes Advisor asked VisibleThread to examine the readability of 34 of the top insurance companies in the United States. We examined how leading insurance companies talk to their customers. Our goal was to understand the readability of insurance providers’ websites and if the average American could easily understand this information.

We know time-strapped proposal and contract teams need a way to increase the quality of their proposal writing, identify compliance issues, and reduce risk. But how can you get more from your proposal writing without wasting time or increasing costs? Download our practical guide to help you create compelling and compliant copy that wins more bids.

Reducing complexity in communication and embracing plain language is a practical way for companies to improve their customer experience, motivate their staff, and boost profits. Download our guide to improve the quality of your communications. 

An effective communication strategy has cultural, productivity, and financial benefits for organizations. It can improve your employer brand, support new modes of working, and even increase revenue. Committing to clear communication can ease frustration at scale for both customers and staff.  Download our practical guide to help you manage the quality of your content.

The aim of this readability scorecard was to compare the readability of documents produced by the largest superannuation funds in Australia. Ethos CRS used VisibleThread’s Language Analysis Platform to score for grade level, percentage of long sentences and passive voice. Based on these metrics they calculated a readability index.

The aim of the 2021 readability scorecard was to compare the readability of documents produced by agencies of the Australian public service. Ethos CRS used VisibleThread’s Language Analysis Platform to score for grade level, percentage of long sentences and passive voice. Based on these metrics they calculated a readability index.

We conducted research into 7 of the largest auto insurers in Texas. According to the Texas Department of Insurance, policies must achieve a Flesch Reading Ease score of 40 or more. Our goal was to find out if the average Texan could easily read and understand standard insurance policy documents.

For the third consecutive year, we used our Language Analysis Platform to analyze 60 of the largest Asset Management firms. Just two firms communicate at a level understandable by the average consumer.

VisibleThread released findings from its 2019 Asset Management Website Clarity Index Report, a comparative study of the quality of content on a set of leading financial Asset Management Websites.

The North American Insurance Clarity Report presents findings from a VisibleThread study of 54 of the largest insurers. It found that insurers are not effectively communicating with consumers at scale.

VisibleThread releases findings from its U.S. Credit Card Terms & Conditions Report. It reviews 50 of the largest U.S. credit card providers and their ability to community clearly with customers

VisibleThread releases findings from its 2018 U.S. Health Insurer Clarity Report. It reviews 30 of the largest U.S. health insurers and their ability to communicate clearly with Medicare customers.

VisibleThread releases findings from its 2018 U.S. Banking Clarity Report. It reviews 50 of the largest U.S. banks and their ability to communicate clearly with customers.

Key Information Documents (KIDs) not accessible to 61% of the UK population. VisibleThread releases findings from its 2018 KID Clarity Report reviewing leading UK financial organizations

The 2017 U.S. Government Index finds increasing complexity and declining readability in a comparative analysis of federal agency website content.

Since 2013, the Canadian Government has adopted an approach to web design that focuses on the top tasks that web visitors need to complete when online. VisibleThread undertook a readability analysis of these tasks in 2018. 

Consumers are calling for clarity and plain language. Are 39 of the top asset management firms delivering? VisibleThread conducted a comparative study of the quality of content on a set of leading financial asset management websites.

VisibleThread 2017 Top US Advertisers Website Clarity Index explores how well National Advertisers communicate online.

VisibleThread released findings from its 2018 Airports Website Clarity Index Report: Australia & New Zealand, a comparative study of the content quality of the country’s most trafficked airports websites.

VisibleThread 2017 Canada Website Clarity Index explores how well 100 Canadian websites across the government, financial and energy sectors communicate online.

VisibleThread 2017 Canada Government Website Clarity Index explores how well Canada Government communicates through its websites.

VisibleThread released findings from its 2018 Asset Management Website Clarity Index Report, a comparative study of the quality of content on a set of leading financial Asset Management Websites.

The 2017 Australia Government Procurement Index is a comparative study of the quality of content on a set of government procurement documents.

The 2017 Top Health Insurance Companies Website Clarity Index explores how well Health Insurance Companies communicate through their websites.

The VisibleThread 2017 Irish Government Index finds Increasing complexity and declining readability in a comparative analysis of Government website content.

VisibleThread 2017 Top Government Contractors Website Clarity Index explores how well contractors communicate through their websites.

VisibleThread 2017 US Municipalities Website Clarity Index explores how well US Municipalities communicate through their websites.

Instilling Trust and Transforming your Brand with Clear Language – Written by Diallo Hall | Founder & Managing Editor | LOQUATIO

The VisibleThread 2016 Asset Management Website Clarity Index explores how well Asset Management Companies communicate through their websites.

VisibleThread 2016 Global Education Website Clarity Index explores how well Universities and Colleges communicate through their websites.

VisibleThread 2016 UK Local Authorities Clarity Index explores how well UK Local Authorities communicate through their websites.

VisibleThread 2016 South Africa Government Provincial Website Clarity Index explores how well South African provincial government websites communicate online.

The 2016 Australia & New Zealand Government Clarity Index explores how well departments and agencies communicate through their websites.

VisibleThread 2016 Irish Government Clarity Index explores how well Irish departments and agencies communicate through their websites.

VisibleThread 2016 UK Local Authorities Clarity Index explores how well UK Local Authorities communicate through their websites.

The VisibleThread 2016 UK Government Clarity Index explores how well UK departments and agencies communicate through their websites.

The VisibleThread 2016 U.S. Procurement Clarity Index analyzes documents from 5 of the largest federal procurements in 2015.

The 2016 U.S. Government Index Finds Increasing Complexity and Declining Readability in Comparative Analysis of Federal Agency Website Content.