Published Research |
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Published Research
CUSTOMER EXPERIENCE AND INVESTOR TRUST HIT HARD BY COMPLEX, OBTUSE LANGUAGE
August 2020
VisibleThread’s Language Analysis Platform is used to analyze 60 of the largest Asset Management firms. This is the third year of our research into these firms. It found that just two out of 60 firms communicate at a level understandable by the average consumer.
ENHANCING THE MEMBERSHIP EXPERIENCE
November 2019
VisibleThread supports healthcare and insurance payers. Insurance providers send thousands of membership letters every day. Most are written by subject matter experts using institutional language. Jargon leaves members confused and even anxious. Review an example of how to change membership communication and learn about the benefits to your operations.
60 TOP ASSET MANAGEMENT WEBSITES DON’T MEET BASIC READABILITY REQUIREMENTS
August 2019
VisibleThread released findings from its 2019 Asset Management Website Clarity Index Report, a comparative study of the quality of content on a set of leading financial Asset Management Websites.
79% OF INSURANCE WEBSITES DO NOT COMMUNICATE WITH THE AVERAGE CONSUMER
March 2019
VisibleThread simplifies communication and increases accessibility rates for the average consumer. The North American Insurance Report presents findings from a VisibleThread study of 54 of the largest insurers. It found that insurers are not effectively communicating with consumers at scale.
90% OF CREDIT CARD TERMS & CONDITIONS INACCESSIBLE TO THOSE WITHOUT A COLLEGE EDUCATION
February 2019
VisibleThread releases findings from its U.S. Credit Card Terms & Conditions Report. It reviews 50 of the largest U.S. credit card providers and their ability to community clearly with customers
86.6% OF MEDICARE DOCUMENTS NOT ACCESSIBLE TO THOSE 65 AND OVER
January 2019
An investigation into the how 30 U.S. Health Insurers communicate with their audience
VisibleThread releases findings from its 2018 U.S. Health Insurer Clarity Report. It reviews 30 of the largest U.S. health insurers and their ability to communicate clearly with Medicare customers.
58% OF BANK CONTENT INACCESSIBLE TO THE AVERAGE AMERICAN
November 2018
VisibleThread releases findings from its 2018 U.S. Banking Clarity Report. It reviews 50 of the largest U.S. banks and their ability to communicate clearly with customers.
TEN YEARS ON – HOW TRANSPARENT IS THE FINANCIAL SERVICES SECTOR?
October 2018
Key Information Documents (KIDs) not accessible to 61% of the UK population.
VisibleThread releases findings from its 2018 KID Clarity Report. It reviews Key Information Documents from a set of leading UK financial organizations.
WHY TOP TASKS & READABILITY ANALYSIS MATTER FOR THE CANADIAN GOVERNMENT’S DIGITAL STRATEGY
October 2018
A Readability Analysis of the Canadian Government’s Top Tasks.
WHY AUSTRALIAN ASSET MANAGEMENT FIRMS ARE FAILING CUSTOMERS AND SHAREHOLDERS
October 2018
Trust in the Australian financial sector is low. Consumers are calling for clarity and plain language. Are 39 of the top asset management firms delivering? VisibleThread conducted a comparative study of the quality of content on a set of leading financial asset management websites.
ASSET MANAGEMENT WEBSITE CLARITY INDEX
June 2018
VisibleThread released findings from its 2018 Asset Management Website Clarity Index Report, a comparative study of the quality of content on a set of leading financial Asset Management Websites.
AIRPORTS WEBSITE CLARITY INDEX 2018
AUSTRALIA & NEW ZEALAND
June 2018
VisibleThread released findings from its 2018 Airports Website Clarity Index Report: Australia & New Zealand, a comparative study of the content quality of the country’s most trafficked airports websites.
AUSTRALIA GOVERNMENT PROCUREMENT CLARITY INDEX
November 2017
The VisibleThread 2017 Australia Government Procurement Index is a comparative study of the quality of content on a set of government procurement documents.
IRELAND GOVERNMENT WEBSITE CLARITY INDEX
July 2017
The VisibleThread 2017 U.S. Government Index Finds Increasing Complexity and Declining Readability in Comparative Analysis of Government Agency Website Content.
US GOVERNMENT WEBSITE CLARITY INDEX
May 2017
The VisibleThread 2017 U.S. Government Index Finds Increasing Complexity and Declining Readability in Comparative Analysis of Federal Agency Website Content.
US TOP 200 ADVERTISERS WEBSITE CLARITY INDEX
April 2017
VisibleThread 2017 Top US Advertisers Website Clarity Index explores how well National Advertisers communicate online.
CANADA WEBSITE CLARITY INDEX
April 2017
VisibleThread 2017 Canada Website Clarity Index explores how well 100 Canadian websites across the government, financial and energy sectors communicate online.
CANADA GOVERNMENT WEBSITE CLARITY INDEX
March 2017
VisibleThread 2017 Canada Government Website Clarity Index explores how well Canada Government communicates through its websites.
US TOP HEALTH INSURANCE COMPANIES WEBSITE CLARITY INDEX
March 2017
VisibleThread 2017 Top Health Insurance Companies Website Clarity Index explores how well Health Insurance Companies communicate through their websites.
US TOP GOVERNMENT CONTRACTORS WEBSITE CLARITY INDEX
February 2017
VisibleThread 2017 Top Government Contractors Website Clarity Index explores how well contractors communicate through their websites.
US MUNICIPALITIES WEBSITE CLARITY INDEX
January 2017
VisibleThread 2017 US Municipalities Website Clarity Index explores how well US Municipalities communicate through their websites.
THE ROI OF ASSET MANAGEMENT MARKETING
January 2017
Instilling Trust and Transforming your Brand with Clear Language – Written by Diallo Hall | Founder & Managing Editor | LOQUATIO
ASSET MANAGEMENT WEBSITE CLARITY INDEX
November 2016
VisibleThread 2016 Asset Management Website Clarity Index explores how well Asset Management Companies communicate through their websites.
GLOBAL EDUCATION WEBSITE CLARITY INDEX
November 2016
VisibleThread 2016 Global Education Website Clarity Index explores how well Universities and Colleges communicate through their websites.
UK LOCAL AUTHORITIES WEBSITE CLARITY INDEX II
September 2016
VisibleThread 2016 UK Local Authorities Clarity Index explores how well UK Local Authorities communicate through their websites.
SOUTH AFRICA GOVERNMENT PROVINCIAL WEBSITE CLARITY INDEX
August 2016
VisibleThread 2016 South Africa Government Provincial Website Clarity Index explores how well South African provincial government websites communicate online.
US GOVERNMENT HR WEBSITE CLARITY INDEX
June 2016
VisibleThread 2016 US Government HR Website Clarity Index explores how well US government recruitment websites communicate online.
AUSTRALIA & NEW ZEALAND GOVERNMENT WEBSITE CLARITY INDEX
June 2016
VisibleThread 2016 Australia & New Zealand Government Clarity Index explores how well Australian and New Zealand departments and agencies communicate through their websites.
IRELAND GOVERNMENT AGENCY WEBSITE CLARITY INDEX
May 2016
VisibleThread 2016 Irish Government Clarity Index explores how well Irish departments and agencies communicate through their websites.
TEXAS GOVERNMENT WEBSITE CLARITY INDEX
May 2016
VisibleThread 2016 Texas Government Clarity Index explores how well agencies for the State of Texas communicate through their websites.
UK LOCAL AUTHORITIES WEBSITE CLARITY INDEX
April 2016
VisibleThread 2016 UK Local Authorities Clarity Index explores how well UK Local Authorities communicate through their websites.
UK GOVERNMENT WEBSITE CLARITY INDEX
April 2016
The VisibleThread 2016 UK Government Clarity Index explores how well UK departments and agencies communicate through their websites.
U.S. GOVERNMENT PROCUREMENT CLARITY INDEX
April 2016
The VisibleThread 2016 U.S. Procurement Clarity Index analyzes documents from 5 of the largest federal procurements in 2015.
U.S. GOVERNMENT PLAIN LANGUAGE INDEX
March 2016
The VisibleThread 2016 U.S. Government Index Finds Increasing Complexity and Declining Readability in Comparative Analysis of Federal Agency Website Content.
