Resources | Support
Published Research
- August 24, 2020
Customer experience and investor trust hit hard by complex, obtuse language
Download reportFor the third consecutive year, we used our Language Analysis Platform to analyze 60 of the largest Asset Management firms. Just two firms communicate at a level understandable by the average consumer.
- August 26, 2019
60 top asset management websites don’t meet basic readability requirements
Download reportVisibleThread released findings from its 2019 Asset Management Website Clarity Index Report, a comparative study of the quality of content on a set of leading financial Asset Management Websites.
- March 14, 2019
79% of insurance websites do not communicate with the average consumer
Download reportThe North American Insurance Clarity Report presents findings from a VisibleThread study of 54 of the largest insurers. It found that insurers are not effectively communicating with consumers at scale.
- February 14, 2019
90% of credit card terms & conditions inaccessible to those without a college education
Download reportVisibleThread releases findings from its U.S. Credit Card Terms & Conditions Report. It reviews 50 of the largest U.S. credit card providers and their ability to community clearly with customers
- January 06, 2019
Healthcare Report: 86.6% of Medicare documents not accessible to those 65 and over
Download reportVisibleThread releases findings from its 2018 U.S. Health Insurer Clarity Report. It reviews 30 of the largest U.S. health insurers and their ability to communicate clearly with Medicare customers.
- November 11, 2018
58% of bank content inaccessible to the average American
Download reportVisibleThread releases findings from its 2018 U.S. Banking Clarity Report. It reviews 50 of the largest U.S. banks and their ability to communicate clearly with customers.
- October 22, 2018
Ten years on – How transparent is the financial services sector?
Download reportKey Information Documents (KIDs) not accessible to 61% of the UK population. VisibleThread releases findings from its 2018 KID Clarity Report reviewing leading UK financial organizations
- October 06, 2018
Why Top Tasks & Readability Analysis matter for the Canadian Government’s digital strategy
Download reportSince 2013, the Canadian Government has adopted an approach to web design that focuses on the top tasks that web visitors need to complete when online. VisibleThread undertook a readability analysis of these tasks in 2018.
- October 21, 2018
Why Australian asset management firms are failing customers and shareholders
Download reportConsumers are calling for clarity and plain language. Are 39 of the top asset management firms delivering? VisibleThread conducted a comparative study of the quality of content on a set of leading financial asset management websites.
- June 29, 2018
2018 Asset Management Website Clarity Index
Download reportVisibleThread released findings from its 2018 Asset Management Website Clarity Index Report, a comparative study of the quality of content on a set of leading financial Asset Management Websites.
- June 14, 2018
Airports Website Clarity Index 2018 – Australia & New Zealand
Download reportVisibleThread released findings from its 2018 Airports Website Clarity Index Report: Australia & New Zealand, a comparative study of the content quality of the country’s most trafficked airports websites.
- November 06, 2017
Australia Government Procurement Clarity Index
Download reportThe 2017 Australia Government Procurement Index is a comparative study of the quality of content on a set of government procurement documents.
- July 21, 2017
Ireland Government Website Clarity Index
Download reportThe VisibleThread 2017 Irish Government Index finds Increasing complexity and declining readability in a comparative analysis of Government website content.
- May 18, 2017
U.S. Government Website Clarity Index
Download reportThe 2017 U.S. Government Index finds increasing complexity and declining readability in a comparative analysis of federal agency website content.
- April 05, 2017
U.S. Top 200 Advertisers Website Clarity Index
Download reportVisibleThread 2017 Top US Advertisers Website Clarity Index explores how well National Advertisers communicate online.
- April 01, 2017
Canada Website Clarity Index
Download reportVisibleThread 2017 Canada Website Clarity Index explores how well 100 Canadian websites across the government, financial and energy sectors communicate online.
- March 20, 2017
Canada Government Website Clarity Index
Download reportVisibleThread 2017 Canada Government Website Clarity Index explores how well Canada Government communicates through its websites.
- March 02, 2017
U.S. Top Health Insurance Companies Website Clarity Index
Download reportThe 2017 Top Health Insurance Companies Website Clarity Index explores how well Health Insurance Companies communicate through their websites.
- February 23, 2017
U.S. Top Government Contractors Website Clarity Index
Download reportVisibleThread 2017 Top Government Contractors Website Clarity Index explores how well contractors communicate through their websites.
- January 23, 2017
U.S. Municipalities Website Clarity Index
Download reportVisibleThread 2017 US Municipalities Website Clarity Index explores how well US Municipalities communicate through their websites.
- January 10, 2017
The ROI of Asset Management Marketing
Download reportInstilling Trust and Transforming your Brand with Clear Language – Written by Diallo Hall | Founder & Managing Editor | LOQUATIO
- November 16, 2016
2016 Asset Management Website Clarity Index
Download reportThe VisibleThread 2016 Asset Management Website Clarity Index explores how well Asset Management Companies communicate through their websites.
- November 01, 2016
Global Education Website Clarity Index
Download reportVisibleThread 2016 Global Education Website Clarity Index explores how well Universities and Colleges communicate through their websites.
- September 25, 2016
UK Local Authorities Website Clarity Index II
Download reportVisibleThread 2016 UK Local Authorities Clarity Index explores how well UK Local Authorities communicate through their websites.
- August 19, 2016
South Africa Government Provincial Website Clarity Index
Download reportVisibleThread 2016 South Africa Government Provincial Website Clarity Index explores how well South African provincial government websites communicate online.
- June 10, 2016
Australia & New Zealand Government Website Clarity Index
Download reportThe 2016 Australia & New Zealand Government Clarity Index explores how well departments and agencies communicate through their websites.
- May 15, 2016
Ireland Government Agency Website Clarity Index
Download reportVisibleThread 2016 Irish Government Clarity Index explores how well Irish departments and agencies communicate through their websites.
- April 24, 2016
UK Local Authorities Website Clarity Index
Download reportVisibleThread 2016 UK Local Authorities Clarity Index explores how well UK Local Authorities communicate through their websites.
- April 02, 2016
UK Government Website Clarity Index
Download reportThe VisibleThread 2016 UK Government Clarity Index explores how well UK departments and agencies communicate through their websites.
- April 01, 2016
U.S. Government Procurement Clarity Index
Download reportThe VisibleThread 2016 U.S. Procurement Clarity Index analyzes documents from 5 of the largest federal procurements in 2015.
- March 14, 2016
U.S. Government Plain Language Index
Download reportThe 2016 U.S. Government Index Finds Increasing Complexity and Declining Readability in Comparative Analysis of Federal Agency Website Content.