Resources | Support

Published Research

  • August 24, 2020

    Customer experience and investor trust hit hard by complex, obtuse language

    VisibleThread’s Language Analysis Platform is used to analyze 60 of the largest Asset Management firms. This is the third year of our research into these firms. It found that just two out of 60 firms communicate at a level understandable by the average consumer.

    Download report
  • August 26, 2019

    60 top asset management websites don’t meet basic readability requirements

    VisibleThread released findings from its 2019 Asset Management Website Clarity Index Report, a comparative study of the quality of content on a set of leading financial Asset Management Websites.

    Download report
  • March 14, 2019

    79% of insurance websites do not communicate with the average consumer

    The North American Insurance Clarity Report presents findings from a VisibleThread study of 54 of the largest insurers. It found that insurers are not effectively communicating with consumers at scale.

    Download report
  • February 14, 2019

    90% of credit card terms & conditions inaccessible to those without a college education

    VisibleThread releases findings from its U.S. Credit Card Terms & Conditions Report. It reviews 50 of the largest U.S. credit card providers and their ability to community clearly with customers

    Download report
  • January 06, 2019

    Healthcare Report: 86.6% of Medicare documents not accessible to those 65 and over

    VisibleThread releases findings from its 2019 U.S. Health Insurer Clarity Report. It reviews 30 of the largest U.S. health insurers and their ability to communicate clearly with Medicare customers.

    Download report
  • November 11, 2018

    58% of bank content inaccessible to the average American

    VisibleThread releases findings from its 2018 U.S. Banking Clarity Report. It reviews 50 of the largest U.S. banks and their ability to communicate clearly with customers.

    Download report
  • October 22, 2018

    Ten years on – How transparent is the financial services sector?

    Key Information Documents (KIDs) not accessible to 61% of the UK population. VisibleThread releases findings from its 2018 KID Clarity Report reviewing leading UK financial organizations

    Download report
  • October 06, 2018

    Why Top Tasks & Readability Analysis matter for the Canadian Government’s digital strategy

    Since 2013, the Canadian Government has adopted an approach to web design that focuses on the top tasks that web visitors need to complete when online. VisibleThread undertook a readability analysis of these tasks in 2018. 

    Download report
  • October 21, 2018

    Why Australian asset management firms are failing customers and shareholders

    Consumers are calling for clarity and plain language. Are 39 of the top asset management firms delivering? VisibleThread conducted a comparative study of the quality of content on a set of leading financial asset management websites.

    Download report
  • June 29, 2018

    2018 Asset Management Website Clarity Index

    VisibleThread released findings from its 2018 Asset Management Website Clarity Index Report, a comparative study of the quality of content on a set of leading financial Asset Management Websites.

    Download report
  • June 14, 2018

    Airports Website Clarity Index 2018 – Australia & New Zealand

    VisibleThread released findings from its 2018 Airports Website Clarity Index Report: Australia & New Zealand, a comparative study of the content quality of the country’s most trafficked airports websites.

    Download report
  • November 06, 2017

    Australia Government Procurement Clarity Index

    The 2017 Australia Government Procurement Index is a comparative study of the quality of content on a set of government procurement documents.

    Download report
  • July 21, 2017

    Ireland Government Website Clarity Index

    The VisibleThread 2017 Irish Government Index finds Increasing complexity and declining readability in a comparative analysis of Government website content.

    Download report
  • May 18, 2017

    U.S. Government Website Clarity Index

    The 2017 U.S. Government Index finds increasing complexity and declining readability in a comparative analysis of federal agency website content.

    Download report
  • April 05, 2017

    U.S. Top 200 Advertisers Website Clarity Index

    VisibleThread 2017 Top US Advertisers Website Clarity Index explores how well National Advertisers communicate online.

    Download report
  • April 01, 2017

    Canada Website Clarity Index

    VisibleThread 2017 Canada Website Clarity Index explores how well 100 Canadian websites across the government, financial and energy sectors communicate online.

    Download report
  • March 20, 2017

    Canada Government Website Clarity Index

    VisibleThread 2017 Canada Government Website Clarity Index explores how well Canada Government communicates through its websites.

    Download report
  • March 02, 2017

    U.S. Top Health Insurance Companies Website Clarity Index

    The 2017 Top Health Insurance Companies Website Clarity Index explores how well Health Insurance Companies communicate through their websites.

    Download report
  • February 23, 2017

    U.S. Top Government Contractors Website Clarity Index

    VisibleThread 2017 Top Government Contractors Website Clarity Index explores how well contractors communicate through their websites.

    Download report
  • January 23, 2017

    U.S. Municipalities Website Clarity Index

    VisibleThread 2017 US Municipalities Website Clarity Index explores how well US Municipalities communicate through their websites.

    Download report
  • January 10, 2017

    The ROI of Asset Management Marketing

    Instilling Trust and Transforming your Brand with Clear Language – Written by Diallo Hall | Founder & Managing Editor | LOQUATIO

    Download report
  • November 16, 2016

    2016 Asset Management Website Clarity Index

    The VisibleThread 2016 Asset Management Website Clarity Index explores how well Asset Management Companies communicate through their websites.

    Download report
  • November 01, 2016

    Global Education Website Clarity Index

    VisibleThread 2016 Global Education Website Clarity Index explores how well Universities and Colleges communicate through their websites.

    Download report
  • September 25, 2016

    UK Local Authorities Website Clarity Index II

    VisibleThread 2016 UK Local Authorities Clarity Index explores how well UK Local Authorities communicate through their websites.

    Download report
  • August 19, 2016

    South Africa Government Provincial Website Clarity Index

    VisibleThread 2016 South Africa Government Provincial Website Clarity Index explores how well South African provincial government websites communicate online.

    Download report
  • June 21, 2016

    U.S. Government HR Website Clarity Index

    VisibleThread 2016 US Government HR Website Clarity Index explores how well US government recruitment websites communicate online.

    Download report
  • June 10, 2016

    Australia & New Zealand Government Website Clarity Index

    The 2016 Australia & New Zealand Government Clarity Index explores how well departments and agencies communicate through their websites.

    Download report
  • May 15, 2016

    Ireland Government Agency Website Clarity Index

    VisibleThread 2016 Irish Government Clarity Index explores how well Irish departments and agencies communicate through their websites.

    Download report
  • May 04, 2016

    Texas Government Website Clarity Index

    VisibleThread 2016 Texas Government Clarity Index explores how well agencies for the State of Texas communicate through their websites.

    Download report
  • April 24, 2016

    UK Local Authorities Website Clarity Index

    VisibleThread 2016 UK Local Authorities Clarity Index explores how well UK Local Authorities communicate through their websites.

    Download report
  • April 02, 2016

    UK Government Website Clarity Index

    The VisibleThread 2016 UK Government Clarity Index explores how well UK departments and agencies communicate through their websites.

    Download report
  • April 01, 2016

    U.S. Government Procurement Clarity Index

    The VisibleThread 2016 U.S. Procurement Clarity Index analyzes documents from 5 of the largest federal procurements in 2015.

    Download report
  • March 14, 2016

    U.S. Government Plain Language Index

    The 2016 U.S. Government Index Finds Increasing Complexity and Declining Readability in Comparative Analysis of Federal Agency Website Content.

    Download report

Need more information?