- Upcoming Webinar
Nobody owns section 3.2
- November 18, 2026 , 11.00 am
- ET (Eastern Timezone)
Register for this Webinar
In this webinar we will discuss
On large enterprise bids, somebody always owns the merge but nobody owns section 3.2.
When a proposal spans dozens of contributors across multiple volumes, authorship gaps are not a coordination failure. They are the default. SMEs write to their own expertise, not to the response. Sections get merged the night before submission. Handoffs happen without a clear definition of done.
This session looks at how enterprise proposal teams assign ownership, keep SMEs aligned to what the response actually needs, and verify that each section is genuinely finished before it moves on.
What you will learn
- Assigning ownership at scale: how to structure contributor roles when dozens of authors touch a single response across multiple volumes
- Keeping SMEs on track: practical approaches to aligning subject matter experts to the proposal rather than their own material, without multiple rounds of rewriting
- Working in the document: the case for keeping content in one place instead of cycling files back through SharePoint
- Handoff checkpoints: what to verify at each transition so sections do not arrive unowned or incomplete at merge time
Who should attend
Proposal managers, capture leads, and bid coordinators at enterprise organizations who manage multi-author responses and need tighter control over SME contributions and section ownership.
Speakers
Micheál McGrath
VP of Marketing and Business Development
VisibleThread
Micheál McGrath
VP of Marketing and Business Development
VisibleThread
VP of Marketing & Business Development at VisibleThread, Micheál is a seasoned professional known for producing thought leadership communication events with organizations like Capital One, HSBC, Deloitte, McDonald’s, and IKEA. His frequent appearances at IABC events and as a Marketing Lecturer at MTU Cork demonstrate his dedication to inspiring and educating fellow marketers.
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