Readability for the win! Banish the red pen of shame. We all know how it feels to receive a college essay marked in red pen. It’s a whole other experience to have your professional work treated the same way. That’s why writing for readability is so important. Collins Aerospace is the largest aerospace industry supplier …
RFP Success Show: Creating Consistency with VisibleThread [Podcast] From The RFP Success Company with Lisa Rehurek Published: July 31st, 2019 Original Post: https://www.therfpsuccesscompany.com/podcasts/creating-consistency-with-visible-thread-with-fergal-mcgovern What if your proposal team could save 67 hours on every RFP? And improve your win rate by 9.8% at the same time? Fergal McGovern is the CEO of Visible Thread, a …
Parlez vous Legalese? Clear writing in privacy policies Most consumers don’t speak legalese. Legal teams generally write privacy policies. This mismatch leads to distrust. Consumers are starting to question what they agree to, who is selling their data and how much information is collected, and by whom. The lack of clear writing is creating a …
Why plain language still matters in a world of buzzwords, emojis and hashtags Technology has introduced buzzwords, acronyms, hashtags and emojis into our language. Often, these are meant to allow for more engaging conversations. But companies should always remember that plain language is the key to delighting their customers. Language is not static. …
Are You Making Your Customers Pay a Content Tax? From Digital Doughnut with Fergal McGovern Published: July 09, 2019 Original Post: https://www.digitaldoughnut.com/articles/2019/june/are-you-making-your-customers-pay-a-content-tax How hard are you making your new and existing customers work when they read your content? The human brain is a complex and amazing organ. But it has its limits in how much …
Words matter. Why you need to measure your tone of voice Plain language is writing that is clear and understandable for the people reading it. Organizations who communicate best with their customers understand this. And understand what their buyers are looking for. Now, not all buyers are at the same point on their purchasing journey. …
Keep health content simple, clear and relevant From Digital Commerce 360 with Laura Emiola Published: June 16, 2019 Original Post: https://www.digitalcommerce360.com/2019/06/16/keep-health-content-simple-clear-and-relevant Casual language may seem like an easy way to make content more understandable, but there is such a thing as being too casual. Most communications sent to members by health plans are intended to …
Government Contract Pricing Summit 2019 – Will you be there? The Government Contract Pricing Summit 2019 (GCP Summit) is just days away! We are looking forward to joining the federal contract pricing community in San Diego from June 18-20 at the conference. VisibleThread will be exhibiting at the show. Visit our stand to learn from …
Simplicity Pays – How Clarity Drives Consumer Trust and Reduces Cost On June 19th and 20th we’ll be at the Digital Marketing for Financial Services Summit in Toronto. If you are there, make sure to catch our CEO, Fergal McGovern, speak about how simplicity pays. Don’t miss our session On Thursday 20th June at 12.30pm …
Webinar: Go Forth and Simplify, but How? This webinar is now over. We held it on Tuesday, June 18th 2019 2pm (EDT) And here is the original webinar description While most companies recognize the need for simplification, few achieve it because it means transforming customer experience. Plain language, understandable instructions and meaningful examples are …
