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Win Rate

A KPI measuring the percentage of decided bids that result in contract awards; also called hit rate or success rate.

A key performance indicator (KPI) measuring the percentage of completed bids or proposals that result in contract awards. Win Rate is calculated using only opportunities with a known outcome; outstanding bids are excluded. Also known as Hit Rate, Success Rate, or, in some organisations, Conversion Rate. See also: Capture Rate.

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This session covers how to run proposal review gates that consistently strengthen drafts through structured feedback and resolution tracking.
This session covers how to run proposal review gates that consistently strengthen drafts through structured feedback and resolution tracking.
Stage Gates, now live in VisibleThread's proposal management software, put a checkpoint at every stage boundary on your Tracked Opportunities and Proposals boards. Before a card can move forward, the person moving it has to answer the questions your team defined for that transition. The answers save against the card, permanently.

Related Glossary Terms

The official compilation of permanent U.S. federal laws, providing the statutory basis for many contracting requirements.
A global classification system used to categorize products and services for procurement and spend analysis.
A unique 12-character identifier assigned via SAM.gov to organizations doing business with the federal government, replacing the DUNS number.
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