A key performance indicator (KPI) measuring the percentage of completed bids or proposals that result in contract awards. Win Rate is calculated using only opportunities with a known outcome; outstanding bids are excluded. Also known as Hit Rate, Success Rate, or, in some organisations, Conversion Rate. See also: Capture Rate.
Win Rate
A KPI measuring the percentage of decided bids that result in contract awards; also called hit rate or success rate.
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Related Glossary Terms
The official compilation of permanent U.S. federal laws, providing the statutory basis for many contracting requirements.
A global classification system used to categorize products and services for procurement and spend analysis.
A unique 12-character identifier assigned via SAM.gov to organizations doing business with the federal government, replacing the DUNS number.
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