VisibleThread Web is a web content analysis tool for Marketing, Editorial and Communications Teams. It scans your entire website, instantly identifying plain language issues. It also finds outdated language, and brand inconsistencies.
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Readability: How readable is your content (Based on the Flesch Reading Ease)
Sentence Length: Sentences with more than 25 words become more difficult to understand
Passive Voice: Active voice will increase clarity & strength. E.g. ‘Quality is monitored’ vs. ‘We monitor quality’
Complex Words: Complex words can make your content difficult to follow
Education Level: What grade level is required to easily understand your content?
This scan reveals there are 339 PDF documents spread across 156 pages of the website
A quick scan of this bank’s website shows the number of times the words ‘member’, ‘client’ or ‘customer’ appear on its website
VisibleThread identifies these inconsistencies in minutes and saves days of manual content review time