VisibleThread – Language Analysis Platform

Forbes Advisor – Why complexity is killing your customer experience 

About this Webinar

In 2021, Forbes Advisor asked VisibleThread to examine the readability of 34 of the top insurance companies in the United States.

We examined how leading insurance companies talk to their customers. Our goal was to understand the readability of insurance providers’ websites and if the average American could easily understand this information.


In this webinar, Michelle Megna, Insurance Analyst at Forbes Advisor, discussed:

  • The findings from our Forbes Advisor report
  • The importance of clarity in customer experience
  • What key metrics support readability and how to leverage them for success

About Forbes Advisor

Forbes Advisor is a trusted destination for unbiased money advice, news and reviews, with a comparison marketplace that helps individuals make smart financial decisions and find financial products that best fit their lives and goals.

Forbes Advisor – Why complexity is killing your customer experience