VisibleThread – Language Analysis Platform

Plain Talk: Complex, obtuse language continues to impact investor trust

About this Webinar

Discussing the 2019 Asset Management Report with industry leader Vanguard

This webinar is now over. We held it on October 24, 2019 12pm (EST).  You can watch a recording of the webinar below.

When we analyzed 60 of the top asset management firms’ websites for clarity and transparency, we found their communication more complex to read than Moby Dick. This impacts investor trust.

Only a handful of trailblazers communicate transparently. Among these is Vanguard who will join us for:

Plain Talk: Complex, obtuse language continues to impact investor trust

The original webinar description 

Our Topics

  • The harmful impact complexity has on investor trust 
  • The complete findings in our 2019 report
  • The actions trailblazers like Vanguard take

And, you get to ask your questions about the report and how to achieve communication transparency in your organization.

Meet Your Speakers

Shannon Nutter, Principal, Head of Participant Strategy & Development at Vanguard.

Shannon Nutter is Head of Participant Strategy and Development for Vanguard’s Institutional business. In prior roles, Shannon served as head of Institutional Marketing and as head of Market Research and Voice of Client for all U.S. and international businesses. She joined Vanguard in 2007 and has more than 15 years of experience in both consumer and B2B markets, focused on strategic planning, marketing, product development, business consulting, and market research. Additionally, she originated and led the development of My Classroom Economy, a free program built by Vanguard volunteers for grades K through 12 that teaches children key life skills through experiential training.

Shannon earned a B.A. from Macalester College and an M.B.A. from Duke University’s Fuqua School of Business.

Ronan Daly, VP of Customer Success & Innovation at VisibleThread.

Ronan was an integral part of the team conducting the 2019 research into asset management firms’ websites. He will provide a unique insight into why the data points in the report matter and what firms need to focus on to improve.

Evelyn Wolf, CMO at VisibleThread.

Evelyn’s team completed the analysis of the 2019 report. As a communication leader, she makes words matter in VisibleThread. During our Plain Talk she will provide advice on implementing a plain language and its impact on customer trust

More About This Plain Talk

In September 2019, VisibleThread released its 2019 Asset Management Website Clarity Index. This report analyzed the websites of 60 of the largest asset management firms. We reviewed nearly 6,000 web pages and more than 5.8 million words.

During our Plain Talk, Ronan and Evelyn will provide a unique look into how the report was created. We are delighted to be joined by Shannon Nutter from Vanguard who placed second in our reporting findings. Together, we will explain how complex language impacts the bottom line. And why customer trust is closely linked to plain language.

You can download the report here.


Plain Talk: Complex, obtuse language continues to impact investor trust