VisibleThread – Language Analysis Platform

Go Forth and Simplify, but How?

About this Webinar

While most companies recognize the need for simplification, few achieve it because it means transforming customer experience. Plain language, understandable instructions and meaningful examples are useful techniques but only part of the solution. Three key principles are essential to achieve breakthrough simplicity: Empathy, Distillation and Clarity.

Irene digs into the root causes of information overload and the resulting complexity and confusion rampant across finance, insurance, technology and government. Examining time-consuming and complex interactions, she discussed what it means to business: loss of competitive advantage, lackluster business impact and weak customer relationships.

Once you recognize the magnitude of the problem, do you know where to begin to address it? Are you making the most of each opportunity to connect with customers? Do you understand your customers’ information appetites, preferences and levels of engagement? Do you have a multi-disciplinary team in place to respond to the crisis of complexity? Learn more by watching this on-demand webinar.

Speakers

Irene Etzkorn, Chief Clarity Officer at Siegelvision, and co-author of Simple: Conquering the Crisis of Complexity.

About Siegelvision
We’re pioneers in creating clarity out of complexity. At Siegelvision, we believe complexity is the greatest barrier to progress. To combat the cost and loss of trust that is created by marketplace confusion, we pioneered the discipline of clarifying customer experience. We have a specialized team of simplifiers with expertise in plain language writing, content strategy, information architecture, information design and data visualization. We have helped dozens of companies, organizations and government agencies create simpler, more effective experiences for multiple audiences across a variety of media.

About Siegelvision

Siegelvision are an award-winning brand identity and communications consultancy founded by Alan Siegel. A high powered group of passionate, decisive strategists, storytellers, and clear thinkers focused on developing bold, dynamic brands across companies and industries– with a distinctive personality, and voice to rise above the noise.

Go Forth and Simplify, but How?

Go Forth and Simplify, but How?

Overview

Watch this on demand webinar with Irene Etzkorn, Chief Clarity Officer at Siegelvision, to learn how to achieve Breakthrough Simplicity.