While most companies recognize the need for simplification, few achieve it because it means transforming customer experience. Plain language, understandable instructions and meaningful examples are useful techniques but only part of the solution. Three key principles are essential to achieve breakthrough simplicity: Empathy, Distillation and Clarity.
Irene digs into the root causes of information overload and the resulting complexity and confusion rampant across finance, insurance, technology and government. Examining time-consuming and complex interactions, she discussed what it means to business: loss of competitive advantage, lackluster business impact and weak customer relationships.
Once you recognize the magnitude of the problem, do you know where to begin to address it? Are you making the most of each opportunity to connect with customers? Do you understand your customers’ information appetites, preferences and levels of engagement? Do you have a multi-disciplinary team in place to respond to the crisis of complexity? Learn more by watching this on-demand webinar.