- On-Demand Webinar
Quality Matters: How health insurers can reduce costs and improve the member experience
Health insurers can improve member experience and create more value by prioritizing clear communications at every stage of the user journey.
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In this webinar we discussed
Difficult-to-read communications
What do difficult-to-read communications cost health insurers and members?
Plain language
What should be the goals of a plain language rewrite?
VT Writer
What does VT Writer show about the difficulty of a member letter?
Plain language focus
Why must plain language focus on the message as well as word craft and sentence repair?
If you want to improve your member experience, this is the webinar for you.
Our Speaker(s)

Leslie O’Flahavan
Professional Writing Trainer and Coach
Owner of EWRITE

Fergal McGovern
CEO, VisibleThread
Our mission is to make business communications clearer & more transparent, leading to better business outcomes.

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