Airports Website Clarity Index 2018 – Australia & New Zealand



Findings from its 2018 Airports Website Clarity Index Report: Australia & New Zealand

Our ANZ Airport Website Clarity Report assesses the clarity of written content.


A comparative study of the content quality of the country’s most trafficked airports websites.

We scanned 11 websites of the country’s most trafficked airports. We required a 50-page-minimum sample from each web site. We measured clarity across these four dimensions:

  • Readability – How readable is the content?
  • Passive Language – Active language communicates clearly. What proportion of sentences are passive?
  • Long Sentences – What proportion of all sentences are too long?
  • Word Complexity Density – How many complex, hard-to-understand words does the content contain?

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