A comparative study of the content quality of the country’s most trafficked airports websites.

We scanned 11 websites of the country’s most trafficked airports. We required a 50-page-minimum sample from each web site. We measured clarity across these four dimensions:

• Readability – How readable is the content?
• Passive Language – Active language communicates clearly. What proportion of sentences are passive?
• Long Sentences – What proportion of all sentences are too long?
• Word Complexity Density – How many complex, hard-to-understand words does the content contain?