Top Government Contractors Website Clarity Index exploring how well contractors communicate through their websites.
In February 2017, as a part of our ongoing research program into the use of clear language in Internet communications, VisibleThread measured the largest US Federal Government Contractor websites for Clarity.
The analysis measured up to 100 pages on each website, across these four dimensions:
- Readability – How readable is the content?
- Passive Language – Active Language communicates clearly. What proportion of sentences are passive?
- Long Sentences – What proportion of all sentences are too long?
- Word Complexity Density – Density rating is the proportion of complex words relative to total word count)