Category - Content Marketing

18
Jan

There’s no magic cure for bad bank communications

There’s no magic cure for bad bank communications From CNBC with Kelli B. Grant Published: January 17, 2019   Original Post: https://www.cnbc.com/2019/01/16/bank-site-readability-lags-behind-moby-dick-harry-potter.html   You know you’re in trouble when fictional Harry Potter spells like “expelliarmus” and “wingardium leviosa” are considered more understandable than the terms of your checking account. Bank websites are chock full of …

14
Jan

WatchWords released for Readability / Email Server

Watch Words released for Readability / Email Server Hi there, In this blog post, I’ll show you how you can use Watch Words in VT Readability. This will help you flag terms and phrases for review. As writers and editors, we often have to guard against categories of language. For example; Discontinued Product Names. Language …

4
Jan

Banking For Juveniles: Financial Jargon Confuses Readers, Study Finds

Banking For Juveniles: Financial Jargon Confuses Readers, Study Finds From Mediapost with Ray Schultz Published: January 4, 2019 Original Post: https://www.mediapost.com/publications/article/330082/banking-for-juveniles-financial-jargon-confuses-r.html   If you had trouble wading through Moby Dick as a kid don’t count on understanding emails from your bank. The Herman Melville classic is easier to read than content from some banks, according …

3
Jan

Most Consumers Have No Clue What Financial Marketers Are Talking About

Study: Most Consumers Have No Clue What Financial Marketers Are Talking About From The Financial Brand with Steve Cocheo Published: January 3, 2019 Original Post: https://thefinancialbrand.com/77720/bank-credit-union-marketing-messages-communications/   Retail bankers keep trying to reach consumers but often they’re not getting their messages through. Common communication faults, like using overly complex terms and putting things in a …

30
Oct

Financial Advisors need to take a lesson from Humpty Dumpty

Financial Advisors need to take a lesson from Humpty Dumpty Too many fail to master the meaning of words and how to use them, costing clients, revenues, study says From RIABiz with Oisin Breen Published: October 30, 2018 Original Post: https://riabiz.com/a/2018/10/30/financial-advisors-need-to-take-a-lesson-from-humpty-dumpty-too-many-fail-to-master-the-meaning-of-words-and-how-to-use-them-costing-clients-revenues-study-says   RIAs and financial firms are losing out on sales, because they’ve forgotten how …

30
Oct

The top 20 worst fund houses for confusing Kids

The top 20 worst fund houses for confusing Kids From Wealth Manager Published: October 30, 2018 Original Post:https://citywire.co.uk/wealth-manager/news/the-top-20-worst-fund-houses-for-unreadable-info/a1170373?ref=wealth_manager_all_stories_list   Jargon is a common barrier to financial literacy but in too many cases obscurity is just one factor inhibiting understanding. Comprehensibility is a particular problem when it comes to key information documents, which are supposed to …

26
Oct

KIDs ‘harder to read than Moby Dick’

KIDs ‘harder to read than Moby Dick’ From Money Marketing with Justin Cash Published: October 26, 2018 Original Post: https://www.moneymarketing.co.uk/kids-harder-to-read-than-moby-dick/   Key Information Documents provided to investors cannot be understood by the majority of them, a new study has found. The documents are required under the Priips regulation in force since January, and are designed …

11
Oct

“No Deal” – Brexit information baffles the public, inaccessible to 73%* of the UK population

“No Deal” – Brexit information baffles the public, inaccessible to 73%* of the UK population This September, Google reported that the most searched questions in the UK related to Brexit. The public is looking for clear communication on what the UK’s departure from the EU will mean. And, they are looking to the government to …

10
Oct

Why Top Tasks & Readability Analysis Matter for the Canadian Government’s Digital Strategy

Why Top Tasks & Readability Analysis Matter for the Canadian Government’s Digital Strategy A Readability Analysis of the Canadian Government’s Top Tasks Read on below or access the complete report in PDF format here.  Since 2013, the Canadian Government has adopted an approach to web design that focuses on the top tasks that web visitors …

14
Sep

Say “Hasta la vista” to bad content!

Say “Hasta la vista” to bad content! For years now, we’ve been witnessing the content marketing explosion. One of its main effects is that, today, all organisations are now publishers. The explosion is still growing, with the content marketing industry estimated to be worth $412 billion by 2021. However, marketing teams are often ill-equipped to …

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