Words MatterIt's your job to find your tone of voice.
It's our job to measure it.

Words Matter

It's your job to find your tone of voice.
It's our job to measure it.

Read Our Latest Research

Can You Trust Your Insurer?

79% of insurance websites do not communicate with the average consumer

79% of insurance websites do not communicate with the average consumer

90% of credit card terms & conditions inaccessible to those without a college education

Financial institutions' fine print still not transparent for mayority of U.S. population

90% of credit card terms & conditions inaccessible to those without a college education

60 Top Asset Management websites don’t meet basic readability requirements

Asset Management Website Clarity Index 2019

60 Top Asset Management websites don’t meet basic readability requirements

Brand Communications

Clear corporate communications
delivering measurable results

RFPs & Contracts

Improve compliance, reduce risk &
win more business

Learn More About Our Solutions

VT Insights Platform

Clear corporate communications delivering measurable results.

VT Docs

Document analysis software for proposal and contract teams

VT Web

Instantly identify language issues on your website and spelling errors

VT Readability

Measure content clarity for online and offline content, including docs and text

TRUSTED BY
  • SAIC
  • Booz Allen
  • Boeing
  • Lockheed Martin
  • Autodesk
  • Northrop Grumman
  • Philips
  • Symantec
  • SAP
  • Vectrus
  • DigitasLBi
  • Fannie Mae
  • Xerox
  • CACI
  • Sodexo
  • Airbus
  • Accenture
  • General Dynamics
  • Noridian
  • Rapiscan
  • MD Anderson
  • Intel
  • CIBC
  • Australian Government
  • Optum

THIS MIGHT INTEREST YOU

13
Aug

Readability for the win! Banish the red pen of shame.

Readability for the win! Banish the red pen of shame. We all know how it feels to receive a college essay marked in red pen. It’s a whole other experience to have your professional work treated the same way. That’s why writing for readability is so important. Collins Aerospace is the largest aerospace industry...
31
Jul

RFP Success Show: Creating Consistency with VisibleThread [Podcast]

RFP Success Show: Creating Consistency with VisibleThread From The RFP Success Company with Lisa Rehurek Published: July 31st, 2019 Original Post: https://www.therfpsuccesscompany.com/podcasts/creating-consistency-with-visible-thread-with-fergal-mcgovern What if your proposal team could save 67 hours on every RFP? And improve your win rate by 9.8% at the same time? Fergal McGovern is the CEO of Visible Thread,...
31
Jul

Parlez vous Legalese? Clear writing in privacy policies

Parlez vous Legalese? Clear writing in privacy policies Most consumers don’t speak legalese. Legal teams generally write privacy policies. This mismatch leads to distrust. Consumers are starting to question what they agree to, who is selling their data and how much information is collected, and by whom. The lack of clear writing is creating...
18
Jul

Why plain language still matters in a world of buzzwords, emojis and hashtags

Why plain language still matters in a world of buzzwords, emojis and hashtags   Technology has introduced buzzwords, acronyms, hashtags and emojis into our language. Often, these are meant to allow for more engaging conversations. But companies should always remember that plain language is the key to delighting their customers.   Language is not...