Words MatterClear, compliant communications.
Driving operational savings & better customer experience.

Words Matter

Clear, compliant communications.
Driving operational savings & better customer experience.

 Supporting each other during the COVID-19 pandemic

Our Solutions

RFPs & Contracts

Improve compliance, reduce risk &
win more business

Brand Communications

Clear corporate communications
delivering measurable results

Read Our Latest Research

AS FEATURED IN

60 Top Asset Management websites don’t meet basic readability requirements

Asset Management Website Clarity Index 2019

60 Top Asset Management websites don’t meet basic readability requirements

Can You Trust Your Insurer?

79% of insurance websites do not communicate with the average consumer

79% of insurance websites do not communicate with the average consumer

90% of credit card terms & conditions inaccessible to those without a college education

Financial institutions' fine print still not transparent for mayority of U.S. population

90% of credit card terms & conditions inaccessible to those without a college education

Learn More About Our Solutions

VT Insights Platform

Clear corporate communications delivering measurable results.

VT Docs

Document analysis software for proposal and contract teams

VT Web

Instantly identify language issues on your website and spelling errors

VT Readability

Measure content clarity for online and offline content, including docs and text

THIS MIGHT INTEREST YOU

Is your content making the grade?

Is your content making the grade? Let’s talk about the grade level readability test. It’s a test with almost half a century of history. Developed by J. Peter Kincaid, the US Navy originally commissioned it back in 1975. Three years later, the Army used it to make sure their instruction manuals were easily readable. Soon …

Read moreIs your content making the grade?

VT Virtual Users Conference
VisibleThread Users Conference | Virtual Sessions 2020

VisibleThread Users Conference – Virtual Sessions 2020 In early March we made the difficult decision to cancel our annual in person Users Conference due to COVID-19. The health of our attendees, speakers, advocates and staff comes first. But we didn’t want you to miss out on the great sessions we had planned. Let’s give a …

Read moreVisibleThread Users Conference | Virtual Sessions 2020

Supporting each other during the COVID-19 pandemic

Supporting each other during the COVID-19 pandemic The world we live in has truly changed. How we interact with others, care for the most vulnerable in society and lead our teams has shifted. All our focus is on what matters most; the health and wellbeing of our communities. I’m sure, you’ve seen changes in your …

Read moreSupporting each other during the COVID-19 pandemic

Why Complexity is Killing Your Customer Experience (CX)

Why Complexity is Killing Your Customer Experience (CX) Picture the scene. You manage the call center for an Asset Management firm. Your colleagues sent a letter to customers, describing changes to their terms and conditions. Except the letter is full of complex words, jargon, and legalese. Readability was not a concern. The call queue is …

Read moreWhy Complexity is Killing Your Customer Experience (CX)