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VisibleThread Clarity Report: 98% of Asset Management websites don’t meet basic readability requirements




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  • Engility
  • Booz Allen
  • Boeing
  • Lockheed Martin
  • Autodesk
  • Northrop Grumman
  • Philips
  • Symantec
  • SAP
  • Vectrus
  • DigitasLBi
  •  Fannie Mae
  •  Xerox
  •  CACI
  •  Sodexo
  • Airbus
  •  Accenture
  •  General Dynamics
  •  Noridian
  •  Rapiscan
  • MD Anderson
  •  Intel
  •  CIBC
  •  Australian Government
  •  Optium
“The immediate impact of signing with VisibleThread was that we were able to complete compliance matrices much faster. Where we might have taken up to 6 hours to convert a 70 page document, we now convert that document in minutes.”
Tom Barth
Director Bids & Proposals / Rapiscan Systems
“People need well written and accurate information. I want them to be able to find information they understand and that’s the value of our website. Our ability to present information clearly has been due to VisibleThread. I really appreciate that and how well it helps us do our work.”
Lindsay Dudbridge
Manager | Clinical Content / American Society of Clinical Oncology

Why it’s not your fault it’s so hard to understand investing

Why it’s not your fault it’s so hard to understand investing From The Globe and Mail with Rob Carrick Published: July, 2018 Original Post: https://www.theglobeandmail.com/investing/personal-finance/article-why-its-not-your-fault-its-so-hard-to-understand-investing/ If investment-industry websites were books, the reviews would be brutal. “The problem with the copy that we’re reading and analyzing is that it is turgid, dense and complex,” said...

Fund houses named and shamed for failing to speak plain English

Fund houses named and shamed for failing to speak plain English From Portfolio Adviser with Sonia Rach Published: June, 2018 Original Post: https://portfolio-adviser.com/fund-houses-named-and-shamed-for-failing-to-speak-plain-english/ Asset managers’ failure to speak plain English has been blamed on increasing compliance requirements as a report names and shames asset managers that use the most obscure language, long sentences and...

98% of asset management firm websites are unreadable

98% of asset management firm websites are unreadable We regularly check the readability levels of the written communication that governments and specific sectors create. You can see our past reports here. In June, our attention returned to the asset management industry. We published our 1st asset management research report in 2016. Suffice to say...

Asset management websites not promoting trust

98.5% of asset management companies’ websites don’t meet basic readability levels – latest research Asset management websites not promoting trust, according to VisibleThread’s 2018 Website Clarity Index.   BALTIMORE, June 13, 2018 – VisibleThread, the content optimization vendor, has released the results of its global clear language study of 69 asset management firms. This follows from...