Words MatterIt's your job to find your tone of voice.
It's our job to measure it.

Words Matter

It's your job to find your tone of voice.
It's our job to measure it.

Read Our Latest Research

Can You Trust Your Insurer?

79% of insurance websites do not communicate with the average consumer

79% of insurance websites do not communicate with the average consumer

90% of credit card terms & conditions inaccessible to those without a college education

Financial institutions' fine print still not transparent for mayority of U.S. population

90% of credit card terms & conditions inaccessible to those without a college education

98% of Asset Management websites don’t meet basic readability requirements

Asset Management Website Clarity Index 2018

98% of Asset Management websites don’t meet basic readability requirements

Brand Communications

Clear corporate communications
delivering measurable results

RFPs & Contracts

Improve compliance, reduce risk &
win more business

Learn More About Our Solutions

VT Insights Platform

Clear corporate communications delivering measurable results.

VT Docs

Document analysis software for proposal and contract teams

VT Web

Instantly identify language issues on your website and spelling errors

VT Readability

Measure content clarity for online and offline content, including docs and text

TRUSTED BY
  • SAIC
  • Booz Allen
  • Boeing
  • Lockheed Martin
  • Autodesk
  • Northrop Grumman
  • Philips
  • Symantec
  • SAP
  • Vectrus
  • DigitasLBi
  • Fannie Mae
  • Xerox
  • CACI
  • Sodexo
  • Airbus
  • Accenture
  • General Dynamics
  • Noridian
  • Rapiscan
  • MD Anderson
  • Intel
  • CIBC
  • Australian Government
  • Optum

THIS MIGHT INTEREST YOU

18
Jul

Why plain language still matters in a world of buzzwords, emojis and hashtags

Why plain language still matters in a world of buzzwords, emojis and hashtags   Technology has introduced buzzwords, acronyms, hashtags and emojis into our language. Often, these are meant to allow for more engaging conversations. But companies should always remember that plain language is the key to delighting their customers. Language is not static....
15
Jul

Are You Making Your Customers Pay a Content Tax?

Are You Making Your Customers Pay a Content Tax? From Digital Doughnut with Fergal McGovern Published: July 09, 2019 Original Post: https://www.digitaldoughnut.com/articles/2019/june/are-you-making-your-customers-pay-a-content-tax How hard are you making your new and existing customers work when they read your content? The human brain is a complex and amazing organ. But it has its limits in how...
25
Jun

Words matter. Why you need to measure your tone of voice

Words matter. Why you need to measure your tone of voice   Plain language is writing that is clear and understandable for the people reading it. Organizations who communicate best with their customers understand this. And understand what their buyers are looking for. Now, not all buyers are at the same point on their...
16
Jun

Keep health content simple, clear and relevant

Keep health content simple, clear and relevant From Digital Commerce 360 with Laura Emiola Published: June 16, 2019 Original Post: https://www.digitalcommerce360.com/2019/06/16/keep-health-content-simple-clear-and-relevant Casual language may seem like an easy way to make content more understandable, but there is such a thing as being too casual. Most communications sent to members by health plans are intended...