VisibleThread at the Mid-Atlantic Proposal Expo and Conference
Oct 11, 2011, Mid-Atlantic Proposal Expo and Conference, Waterford at Springfield, VA
Join us at our booth to learn first hand how leading government contractors are using the company’s software to scan RFP response docs in minutes. The result: dramatic time savings and winning bids.
Drop by our stand and we’ll show you some sample RFP responses and how they hide latent language risk. We’ll crunch some RFPs through VisibleThread on the spot for you.
CEO to speak on “Which Words Kill Your Best Proposal?”
In addition, our CEO, Fergal McGovern, will present a session in the ‘technical skills’ track titled: “Which Words Kill Your Best Proposal?”
This session will provide government and commercial attendees real world Insights into proposal language that weakens credibility and damages your response.
Fergal will share examples of poor proposal language seen in 5 different bids. Based on his work to date, he will also share techniques for ensuring consistent ‘win themes’ are maintained throughout a proposal response.
Key topics include:
- Credibility: Non-committal language, trite statements and negative sentiment
- Liability: Legal implications and over-commitment in statements
- Deliverability: Non-verifiable statements
- Plain Language: The value of tight sentence length
Waterford at Springfield, 6715 Commerce Street, Springfield, VA 22150
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