Archives - April 2015

29
Apr

How a high-profile resignation impacts Volkswagen’s digital marketing team

How a high-profile resignation impacts Volkswagen’s digital marketing team When Volkswagen Chairman Ferdinand Piëch resigned, the Volkswagen digital marketing team faced an unplanned for and time-sensitive content project. Why is this a big deal for content marketers and how did it affect the Volkswagen digital team? The sudden departure of their chairman means they needed to …

28
Apr

4 Great Proposal Management Posts By The Pros  

We are lucky to have so many Proposal Management thought leaders publishing excellent content on how to win more. Often though, it can be difficult to separate the wood from the trees and find the best content nuggets. To help, I’ve delved into the archives and identified 4 great blog posts from proposal management industry …

24
Apr

How to Use VisibleThread Web to Rebrand & Find Outdated Terms  

How to Use VisibleThread Web to Rebrand & Find Outdated Terms Are you rebranding? Or just want to find some outdated text? Well fear not. Your time trawling through Google for outdated text on your site is over. VisibleThread Web can easily do this for you. How? You can find terms using VisibleThread Web’s custom …

20
Apr

Improve Customer Engagement – Use Flesch-Kincaid Readability Scores

Improve Customer Engagement – Use Flesch-Kincaid Readability Scores Copywriters, content marketers and online business owners know the power of words. However, truly getting to grips with and evaluating readability is something we often all overlook. We are often so preoccupied with keywords, character limits and visuals we forget to evaluate our copy. We forget to …

15
Apr

VA Changes Rules for RFPs – What can you do about it?

The Department of Veterans Affairs (VA) released an RFP that has sent a shockwave through the proposal management community. The RFP is this: VA118-15-R0558 for information technology services. In the RFP, the VA states,“ Notably, the RFP expressly prohibits offerors from using cconsultants to assist them in preparing their sample task responses. Id. at 119. …

13
Apr

VisibleThread Web Performance Improvements

VisibleThread Web Performance Improvements Eoin here, head of Engineering and Support here at VisibleThread. Just a quick update on some performance improvements we put live this past weekend (April 12th). A little background, our cloud operations team actively monitor our VisibleThread and VisibleThread Web services. They make sure that all critical services are available, and pro-actively respond to …

2
Apr

3 Ways to Improve Your Compliance Matrix Process

3 Ways to Improve Your Compliance Matrix Process We have been helping proposal teams become more productive for the last 5 years. We work extensively with proposal managers, proposal coordinators and capture managers. During that 5 year period, we learned a lot about how people work with Compliance Matrices. And how best to most effectively …

Paste your AdWords Remarketing code here