Category - Content Marketing

18
Jul

Why plain language still matters in a world of buzzwords, emojis and hashtags

Why plain language still matters in a world of buzzwords, emojis and hashtags   Technology has introduced buzzwords, acronyms, hashtags and emojis into our language. Often, these are meant to allow for more engaging conversations. But companies should always remember that plain language is the key to delighting their customers. Language is not static. It’s …

15
Jul

Are You Making Your Customers Pay a Content Tax?

Are You Making Your Customers Pay a Content Tax? From Digital Doughnut with Fergal McGovern Published: July 09, 2019 Original Post: https://www.digitaldoughnut.com/articles/2019/june/are-you-making-your-customers-pay-a-content-tax How hard are you making your new and existing customers work when they read your content? The human brain is a complex and amazing organ. But it has its limits in how much …

25
Jun

Words matter. Why you need to measure your tone of voice

Words matter. Why you need to measure your tone of voice   Plain language is writing that is clear and understandable for the people reading it. Organizations who communicate best with their customers understand this. And understand what their buyers are looking for. Now, not all buyers are at the same point on their purchasing …

16
Jun

Keep health content simple, clear and relevant

Keep health content simple, clear and relevant From Digital Commerce 360 with Laura Emiola Published: June 16, 2019 Original Post: https://www.digitalcommerce360.com/2019/06/16/keep-health-content-simple-clear-and-relevant Casual language may seem like an easy way to make content more understandable, but there is such a thing as being too casual. Most communications sent to members by health plans are intended to …

31
May

Webinar: Go Forth and Simplify, but How?

Webinar: Go Forth and Simplify, but How? This webinar is now over. We held it on Tuesday, June 18th 2019 2pm (EDT) And here is the original webinar description   While most companies recognize the need for simplification, few achieve it because it means transforming customer experience. Plain language, understandable instructions and meaningful examples are …

30
May

VisibleThread Docs 3.1: What’s New

VisibleThread Docs 3.1: What’s New Our latest version of VT Docs is now available to all Cloud Users, And, our on-promise users will receive access from June 05th. 3.1 has been 8 months in the making and has lots of exciting features. Before we dive in, we’d like to say a big thank you to …

27
May

Rebuilding Trust and Confidence in Financial Services

Rebuilding Trust and Confidence in Financial Services “How can we accelerate the rebuilding of trust and confidence in Financial Services?” On May 29th the Transparency Taskforce will tackle this question during their symposium.  VisibleThread is proud to sponsor this event and speak to attendees about plain language as a driver of trust. About the Event …

23
May

VisibleThread Launches World’s First Tone of Voice Insights Platform

VisibleThread Launches World’s First Tone of Voice Insights Platform VT Insights provides content oversight & insight into brand voice, language and tone BALTIMORE/MARYLAND: Clear and consistent tone of voice drives better customer engagement, and increased brand trust. CMOs, content strategists and editorial teams invest resources in creating the right tone of voice for their target …

21
May

Real Solutions to Unrealistic Schedules for Proposal Managers [APMP BPC 2019]

Real Solutions to Unrealistic Schedules for Proposal Managers [APMP BPC 2019] The APMP Bid & Proposal Con 2019 taking place this week in Orlando focusses on the challenges proposal professionals face. These may vary from contract to contract. Or from team to team. But one challenge is shared universally by all proposal experts – and …

13
May

Webinar: How Boeing improves proposal quality through automation and metrics

Webinar: How Boeing improves proposal quality through automation and metrics – Slide Deck & Recording This webinar is now over. We held it on Thursday May 9th, 2019. And here is the original webinar description   Boeing’s proposal professionals constantly juggle project activities to submit winning proposals. Their proposals represent a key interaction with customers, …

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