Category - Content Marketing

5
Oct

COPS and CDC are plain language superheroes!

COPS and CDC are plain language superheroes! COPS and CDC have increased their plain language score recently, and citizens are reaping the benefits   “It’s only words, and words are all I have.” This is the chorus to a famous Bee Gees song, but it’s also the reality citizens face to access government services. Information …

5
Oct

OpenText to Resell VisibleThread’s Language Analytics and AI (Artificial Intelligence) Solutions

OpenText to Resell VisibleThread’s Language Analytics and AI (Artificial Intelligence) Solutions Automation helps assure clearer, more readable and engaging content   Dublin, Ireland, October 2, 2017 – VisibleThread today announced a strategic partnership with OpenText, the world’s leading software vendor in Enterprise Information Management. OpenText, with $2.3b in annual revenue will now resell VisibleThread’s Language …

15
Sep

The pension ticking time bomb: why we need more clarity

The pension ticking time bomb: why we need more clarity There are many issues with our pension policies, including the fact that we aren’t saving for them! A large part of the problem is how pension providers communicate. They need to up their game and communicate in plain language – or else governments are going …

14
Sep

GDPR & Plain Language – How To Be Compliant

GDPR & Plain Language – How To Be Compliant GDPR (General Data Protection Regulation) applies to all companies operating within the EU. US and international companies with an EU customer base must also comply. The mandate becomes law on 28th May 2018, and non-compliant companies risk forfeiting between 2%-4% of top line revenue. One of the core …

8
Sep

Fixing the Engine: The Car Hire Industry Must Resolve its Communication Problem

Fixing the Engine: The Car Hire Industry Must Resolve its Communication Problem The car rental industry is synonymous with poor customer service and badly-worded policies. It is time it started communicating in plain English for the benefit of customers   Picture the scene: after a tiring flight, you wait in line to pick up your …

1
Sep

Tweeting the way forward: How Twitter has changed language

Tweeting our way forward: How Twitter has changed language Twitter’s 140-character limit has had huge ramifications for language. Corporations need to pay attention to these trends as they look to craft their own message with plain language In July 2006, an online news and social networking service was launched, called Twitter. Users were restricted to post 140 …

25
Aug

All that you can’t leave behind: the language behind Brexit

All that you can’t leave behind: the language behind Brexit The messaging behind the Brexit referendum campaign and subsequent planning has been characterised by bad English. It should act as a warning for companies everywhere   On June 23rd, 2016, the United Kingdom of Great Britain and Northern Ireland went to the polls. The people …

23
Aug

Ireland Prime Minister Leo Varadkar Meets with VisibleThread to Discuss New Partnerships, Growth

Ireland Prime Minister Leo Varadkar Meets with VisibleThread to Discuss New Partnerships, Growth VisibleThread’s Eric Muraven and Taoiseach Leo Varadkar discussed VisibleThread’s drive to promote plain language, as well as the company’s partnership with Canadian tech company OpenText By Eric Muraven, VP of Partners and Alliances, VisibleThread   This week, I was honoured to meet …

18
Aug

Content Consistency is king: steer clear of your own “fake news”

Content Consistency is king: steer clear of your own “fake news” Being consistent and using plain language will strengthen your brand promise in the eyes of your customers   The term ‘fake news’ has dominated media headlines around the world over the past year. As the term suggests, the public has lost trust in many …

10
Aug

The sound of success: How plain English is boosting Kid Rock’s Senate bid

The sound of success: How plain English is boosting Kid Rock’s Senate bid The musician is using plain language to generate support for his Senate bid in Michigan, but challenges remain   On July 12th, 2017, the rapper, producer and actor Kid Rock announced his candidacy for the US Senate. The Michigan native made the …

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