Unleashing the Power of Storytelling in Winning Proposals

Create compelling proposals that convert with storytelling structures and the right keywords using VisibleThread's VT Docs. Learn from Jeff Goldfinger, Founder of Xtra Mile Training & Development to take your proposal writing skills to a new level.
Kees Hendrickx
2 min read
Unleashing the Power of Storytelling in Winning Proposals - Proposal writing blog

Unveiling the Denouement with VT Docs

Jeff highlights the benefits of using VisibleThread’s VT Docs to efficiently shred proposal documents. Proposal writers commonly use the tool for compliance-related words. Jeff suggests using it to focus on Denouement related words revealing client goals and values in an RFP (Request For Proposal). 

Using the right keywords, capture managers, proposal managers, and volume leads can uncover and spend time understanding the Denouement. This is where they can identify the win themes that will set their proposal apart. Jeff demonstrates how Denouement related words yield a concise subset of highlighted terms with valuable insights for proposal writers.

Jeff shared more in-depth examples and stories from his experiences in the webinar. He showed this shred to make your responses more compelling and increase your win rate.

You can download his compliance matrix for free here.

Jeff recommends applying Freytag’s pyramid to enhance proposals, including the executive summary and narrative paragraphs, for improved effectiveness. This approach treats each component as a mini pyramid, resulting in successful proposal writing and organized paragraphs.

Dictionaries in VT Docs are an essential tool for efficient and compliant document analysis. You can search for specific phrases and terms, ensuring accuracy and mitigating risks. By utilizing dictionaries, you can enhance the quality of your written materials, streamline reviews, and maintain a professional image. Creating dictionaries is easy, and customization options like bulk imports or the VisibleThread Dictionary Editor make them versatile.

To create a dictionary in VT Docs, follow these simple steps:

  • Access the Dictionary icon in the navigation pane.
  • Choose “Quality Dictionaries” from the options.
  • Click the “+” button and select “Quality
  • Dictionary” from the drop-down menu.
    Provide a name for your new dictionary and click “OK.”
  • Your newly created dictionary is now ready to add terms to.

You can customize dictionaries through bulk import from a .CSV file or using the Dictionary Editor to add terms.

Watch our VT University video below for a step-by-step guide on creating a dictionary in VT Docs.


The power of storytelling in proposals is one of our most powerful weapons as proposal writers. We must leverage it to help ensure our success. Understanding the Denouement and its importance in storytelling is crucial to crafting winning proposals. You can make your proposals stand out by using structure techniques like Freytag’s Pyramid and Plot Mountain. 

Proposal managers can leverage the power of VisibleThread’s VT Docs to efficiently identify win themes related to Denouement. You can create compelling proposals that stand out in a competitive marketplace by analysing client objectives, goals, and values.

View the Jeff Goldfinger webinar here: “Unlocking Your Inner Shakespeare – Mastering The Art of Compelling Proposal Writing”.

Want to learn even more about proposal writing? We’ve compiled the ultimate guide to proposal writing, drawing on the expertise of experienced proposal writers. Download the guide now.


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