Category - Content Marketing

7
May

The Cost of Bad Writing – Why Readability Analysis Saves Money

The Cost of Bad Writing – Why Readability Analysis Saves Money I read this blog post recently http://www.impact-information.com/impactinfo/costs.htm It itemizes the cost of poor writing. I like it because it quantifies the real cost of bad writing in dollar ($) terms. No soft measures, just simple time and money. This quote struck me: “If the executive …

26
Apr

The Age of Smart Content Management Dawns – Guest Post

The Age of Smart Content Management Dawns Despite years of investment in CMS (Content Management Systems), insight into content quality remains poor on many large websites. But this is changing. This is a smart content management guest post by Web Governance expert Shane Diffily. Shane talks about how website review and content evaluation reports can …

25
Apr

Utilizing Technologies to Ensure Compliance and Reduce Risk: Deltek Presentation

Utilizing Technologies to Ensure Compliance and Reduce Risk: Deltek Presentation Our U.S. Account Manager Myran Hunter did a great presentation last night with our friends over at Deltek in Herndon. Myran’s presentation showed how to ensure compliance and reduce risk for gov contractors. The event featured leading capture management technology experts who showed how to make smarter, more …

8
Mar

A compliance matrix in under 10 minutes – Presentation at the Privia conference

I presented a session on whether we can generate a compliance matrix in under 10 minutes at the Privia user conference a couple of weeks ago. Here is the presentation for those who might have missed it.

14
Feb

How transparent are corporate terms? How it affects brand affinity

How transparent are corporate terms? How it affects brand affinity Do you read online privacy statements? Or car rental agreements? Or insurance policy terms? Do you understand how transparent are corporate terms? I certainly don’t as a rule. Going over 3 pages of detailed terms, sprinkled with ‘heretofore’ and ‘therein’ isn’t my idea of fun. …

10
Jan

Is your marketing content consistent? – Why CMOs should care

Is your marketing content consistent? – why CMOs should care Last week I booked a flight with Southwest Airlines. I noticed this on the site: Best rate Guarantee! When you make a hotel reservation at southwest.com, you can feel confident that you’ve secured the lowest price for your hotel booking. The site intermingled 2 terms …

20
Dec

Is your web copy confusing your audience – 3 ways to fix it

Is your web copy confusing your audience – 3 ways to fix it Is Your Web Copy Confusing Your Audience? We all use web and mobile sites to complete tasks online. Tasks range from figuring out what social security benefits you can claim, to buying movie tickets. But have you ever found yourself re-reading a …

16
Oct

Is poor readability killing your exec summary? 5 metrics that will fix it

Every day, contractors kill their chances of success by submiting rambling exec summaries, filled with copious amounts of marketing boilerplate.5 Readability metrics to fix this.

14
Sep

The importance of web words – Why we created VisibleThread Web

The importance of web words – Why we created VisibleThread Web We’re really buzzed by how our customers apply VisibleThread Web. These usage scenarios range from marketing to compliance and risk. Importance of web words Like so many things in life, Jason (my co-founder at VisibleThread) and I fell into this web scanning stuff somewhat …

10
Aug

More on generating a Starter Compliance Matrix – Real world usage statistics

More on generating a Starter Compliance Matrix – Real world usage statistics In March this year, I blogged on whether you could generate a starter compliance matrix in under 10 minutes.  In that post, I showed results based on work we did during 2011 with a sample of 28 organisations, mostly US federal contractors. We …

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