Category - Content Marketing

28
Oct

VisibleThread for Docs 2.12 now available

VisibleThread for Docs 2.12 now available Eoin here, VisibleThread head of engineering and support. Our new 2.12 release of VisibleThread for Documents is now available and ready for download for on-premise customers. This release is already live for cloud customers. In this blog post, I will provide a quick summary of what’s new in this …

6
Jul

Greece votes ‘No’, but you’d need a University Degree to figure out the question.

Greece votes ‘No’, but you’d need a University Degree to figure out the question. Last week the BBC published this; ‘The Greek referendum question makes (almost) no sense’ And yesterday, Greece said ‘No’ with a decisive 61.3% majority. Here’s what the voters said no to (English translation). The Greek Referendum QuestionShould the agreement plan submitted …

17
Jun

VisibleThread 5 at 5 Industry Update

VisibleThread 5 at 5 Industry Update With busy season upon us we pulled together the latest industry news for you . There is a lot of activity and talk around the Top 100 so we included the latest updates here. We hope this keeps you updated and informed on the latest industry trends. Top 100: …

9
Jun

Free Compliance Matrix for ITES-3S

Free Compliance Matrix for ITES-3S The Army Computer Hardware Enterprise Software and Solutions (CHESS)Industry Day for ITES-3S and ADMC-3 is scheduled for Wednesday, June 10th at Fort Belvoir. As background to this, the ITES Services 2 contract expires this year (2015) and ITES-3 is the replacement. ITES-3 Services are estimated to be worth $11 to …

8
Jun

Why Content Marketers Must Test Readability To Measure Content Quality

Why Content Marketers Must Test Readability To Measure Content Quality Content marketing is no longer the new thing in marketing. It is now widely adopted. The masses are now scaling their content efforts. The below image from Google trends indicates its rapidly increasing adoption and popularity. The content marketing secret is well and truly out …

25
May

No Proposal Consultants Welcome – Census Bureau follows VA with ban on Consultants

As you may remember we reported previously that the Department of Veteran Affairs banned proposal consultants from assisting offerors on RFP VA118-15-R0558. Unfortunately, we have more bad news. A second federal agency has followed suit. On May 18th, 2015 the US Census Bureau issued an RFP that restricts technical consultants participation. The draft RFP in …

18
May

APMP’s Bid & Proposal Con 2015 – Our pick of the best

APMP’s Bid & Proposal Con 2015 – Our pick of the best It’s that time of the year again! APMP 2015 is just around the corner. Well, May 26th to 29th to be precise. We at VisibleThread are really looking forward to it. It’s a phenomenal opportunity to talk to fellow industry professionals, to discover …

29
Apr

How a high-profile resignation impacts Volkswagen’s digital marketing team

How a high-profile resignation impacts Volkswagen’s digital marketing team When Volkswagen Chairman Ferdinand Piëch resigned, the Volkswagen digital marketing team faced an unplanned for and time-sensitive content project. Why is this a big deal for content marketers and how did it affect the Volkswagen digital team? The sudden departure of their chairman means they needed to …

28
Apr

4 Great Proposal Management Posts By The Pros

We are lucky to have so many Proposal Management thought leaders publishing excellent content on how to win more. Often though, it can be difficult to separate the wood from the trees and find the best content nuggets. To help, I’ve delved into the archives and identified 4 great blog posts from proposal management industry …

20
Apr

Improve Customer Engagement – Use Flesch-Kincaid Readability Scores

Improve Customer Engagement – Use Flesch-Kincaid Readability Scores Copywriters, content marketers and online business owners know the power of words. However, truly getting to grips with and evaluating readability is something we often all overlook. We are often so preoccupied with keywords, character limits and visuals we forget to evaluate our copy. We forget to …

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