Category - News

Top 200 Advertisers

Top US Advertisers Spending $142 Billion on Bad Language

Top US Advertisers Spending $142 Billion on Bad Language 89% of Top US Advertisers as listed by ‘Advertising Age’ fail to use clear, plain language on their websites. Baltimore, MD, April 13, 2017 – VisibleThread, today announced findings from its website clarity review of the top spending US advertisers, as listed by ‘Advertising Age’. As …

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Health Insurance Preview

Top US Health Insurance Websites Need Resuscitation due to Poor Web Page Clarity

Top US Health Insurance Websites Need Resuscitation due to Poor Web Page Clarity Only 2 of the 90 top Health Insurance Companies achieved the minimum target readability score Baltimore, MD, March 15, 2017 – VisibleThread, today announced findings from its website clarity review of the top health insurance companies – The VisibleThread Website Index, Top …

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Top Government Contractors 2017

US Top Government Contractor Websites Struggle with Complex Language

US Top Government Contractor Websites Struggle with Complex Language Only 1 out of the 95 top Government Contractors achieved the minimum target readability score Baltimore, Monday 13th March 2017. VisibleThread the industry leading content analysis software provider that scans documents and entire websites for readability concerns, quality and liability, today announced the findings from its …

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Healthcare IT Marketing and PR Conference

VisibleThread’s Fergal McGovern and ASCO’s Lindsay Dudbridge at HITMC 2017 in Las Vegas on quantifying ‘good’ vs ‘bad’ communication

VisibleThread’s Fergal McGovern and ASCO’s Lindsay Dudbridge at HITMC 2017 in Las Vegas on quantifying ‘good’ vs ‘bad’ communication Thursday April 6th 2017 at 2:05pm VisibleThread CEO, Fergal McGovern and ASCO Manager – Clinical Content, Lindsay Dudbridge will speak at the Healthcare IT Marketing and PR Conference (HITMC) in Las Vegas, Nevada. Having run its …

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Why Poorly Executed RFPs Create a Severe Financial Burden for Agencies

Why Poorly Executed RFPs Create a Severe Financial Burden for Agencies Our CEO, Fergal McGovern wrote about ‘Why Poorly Executed RFPs Create a Severe Financial Burden for Agencies’. His article appeared in the December edition of the NCMA (National Contract Management Association) magazine. Government contract procurement documents generally reflect a poor quality of writing, although …

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VisibleThread 2016 User Conference

VisibleThread Users Conference 2016 – Slides

VisibleThread Users Conference 2016 - Recordings & Slide Decks   We had a really great users' conference this year in Fairfax, Virginia. Here are the recordings and slide decks from the main sessions. Session 1 Recording Conference Keynote Josh Bernoff - Writing without Bullshit Slide Deck Session 2 Recording Fergal McGovern - CEO | VisibleThread ...

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Asset Management websites are overly complex and confusing

Asset Management websites are overly complex and confusing In a study of Asset Management companies’ websites, VisibleThread finds that 98% fail to meet target plain language standards. Baltimore, Thursday 17th November 2016. VisibleThread, a global leader in content quality management, has released the results of its plain language study of 85 Asset Management firms. Pressure …

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University and college websites are struggling to learn the lessons of writing in plain English

University and college websites are struggling to learn the lessons of writing in plain English In its largest ever study, VisibleThread identifies that 99% of university and college websites do not meet target readability standards. Cambridge UK, Monday 9th November 2016. VisibleThread, a global leader in content quality management, has released the results of its …

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VisibleThread 2016 User Conference

The VisibleThread 2016 User Conference

The VisibleThread 2016 User Conference Optimize your investment in VisibleThread – Drive better efficiency & Compliance – Launching VisibleThread Docs 2.13 -Customer Best Practice –  and more” Please join us for the 2016 VisibleThread users conference. This year we’re back with a full day of bigger and better insights – usage and technical tracks. You can …

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