Category - Content Marketing

The strange case of the missing ‘serf-serve’ option

The strange case of the missing ‘serf-serve’ option I had a reminder last week of one of those quirky little rules in life that have no logical justification. I was traveling with a colleague in New Jersey and we were running slightly late for an appointment with a customer, feeling a little anxious as the …

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VisibleThread Scheme

What’s in a name? Well, quite a bit as it turns out!

What’s in a name? Well, quite a bit as it turns out! Lately I have been working with a certain large Financial Institution. We are putting in place a pilot program for VisibleThread as part of their global Quality Management initiative. It was in this context that the particular pilot customer brought up the term …

Read moreWhat’s in a name? Well, quite a bit as it turns out!