Category - Content Marketing

APMP DACH 2019

Bid and Proposal Management at APMP DACH 2019

Bid and Proposal Management at APMP DACH 2019 23 – 24th September 2019 We are now only 2 weeks away from the bid and proposal management event of the year in Germany:  APMP DACH 2019! As the events platinum sponsor, we are looking forward to great discussions, workshops and networking with industry experts. Come by …

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https://www.telegraph.co.uk/investing/news/harder-read-academic-paper-chess-97pc-investment-firms-use-language/

‘Harder to read than an academic paper on chess’: 97pc of investment firms use language no one understands

‘Harder to read than an academic paper on chess’: 97pc of investment firms use language no one understands From The Telegraph with Harry Brennan September 4, 2019 Investors are highly likely to misunderstand or be misled by communications from the firms that look after their money, as new research finds 97pc of asset managers use …

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How clearer communications cut call center costs

The Content Tax You Make Your Customers Pay Read

The Content Tax You Make Your Customers Pay Read   It’s true. Our attention spans are diminishing. This is largely the result of too much content in our lives. And too much distraction. Our brains are incredible organs. (Don’t believe all the hype around goldfish and memories!) However, they simply can’t cope with the load. …

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BlackRock website ‘least readable’: study

BlackRock website ‘least readable’: study From Ignites Europe with Mary McDougall Published: August 30, 2019 Original Post Here BlackRock’s website has been ranked lowest in terms of readability in an annual study of 60 of the largest asset managers’ online presence. The US firm was found to have the hardest to understand and least accessible …

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2019 Asset Management Website Clarity Cover-297x210

Investors left in the dark – Asset Management firms not communicating clearly in 2019

Investors left in the dark – Asset Management firms not communicating clearly in 2019 Research from VisibleThread shows that Manulife Asset Management, Legal & General Investment Management and Macquarie Asset Management among the poorest communicators BALTIMORE, Aug. 29, 2019 – VisibleThread’s latest research shows that the top 60 asset management firms’ websites continue to be unreadable. All …

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Readability for the win! Banish the red pen of shame.

Readability for the win! Banish the red pen of shame. We all know how it feels to receive a college essay marked in red pen. It’s a whole other experience to have your professional work treated the same way. That’s why writing for readability is so important. Collins Aerospace is the largest aerospace industry supplier …

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RFP Success Company

RFP Success Show: Creating Consistency with VisibleThread [Podcast]

RFP Success Show: Creating Consistency with VisibleThread [Podcast] From The RFP Success Company with Lisa Rehurek Published: July 31st, 2019 Original Post: https://www.therfpsuccesscompany.com/podcasts/creating-consistency-with-visible-thread-with-fergal-mcgovern What if your proposal team could save 67 hours on every RFP? And improve your win rate by 9.8% at the same time? Fergal McGovern is the CEO of Visible Thread, a …

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Clear Writing - Faceapp Logo

Parlez vous Legalese? Clear writing in privacy policies

Parlez vous Legalese? Clear writing in privacy policies Most consumers don’t speak legalese. Legal teams generally write privacy policies. This mismatch leads to distrust. Consumers are starting to question what they agree to, who is selling their data and how much information is collected, and by whom. The lack of clear writing is creating a …

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Plain Language Emojis

Why plain language still matters in a world of buzzwords, emojis and hashtags

Why plain language still matters in a world of buzzwords, emojis and hashtags   Technology has introduced buzzwords, acronyms, hashtags and emojis into our language. Often, these are meant to allow for more engaging conversations. But companies should always remember that plain language is the key to delighting their customers.   Language is not static. …

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