Category - Blog

Clear Writing - Faceapp Logo

Parlez vous Legalese? Clear writing in privacy policies

Parlez vous Legalese? Clear writing in privacy policies Most consumers don’t speak legalese. Legal teams generally write privacy policies. This mismatch leads to distrust. Consumers are starting to question what they agree to, who is selling their data and how much information is collected, and by whom. The lack of clear writing is creating a …

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Plain Language Emojis

Why plain language still matters in a world of buzzwords, emojis and hashtags

Why plain language still matters in a world of buzzwords, emojis and hashtags Technology has introduced buzzwords, acronyms, hashtags and emojis into our language. Often, these are meant to allow for more engaging conversations. But companies should always remember that plain language is the key to delighting their customers. Language is not static. It’s part …

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Words matter. Why you need to measure your tone of voice

Words matter. Why you need to measure your tone of voice Plain language is writing that is clear and understandable for the people reading it. Organizations who communicate best with their customers understand what their buyers are looking for. Now, not all buyers are at the same point on their purchasing journey. Some may be …

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Facebook’s T&Cs need to be in plain language, rules EU

Facebook’s T&Cs need to be in plain language, rules EU Just because Facebook doesn’t charge you money to use its social network, doesn’t mean it’s free. Facebook makes its money by passing your personal information to brands. These brands then target their advertising to you. This is worth billions of dollars. So although it’s free, …

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WatchWords released for Readability / Email Server

Watch Words released for Readability / Email Server   In this blog post, I’ll show you how you can use Watch Words in VT Readability. This will help you flag terms and phrases for review. As writers and editors, we often have to guard against categories of language. For example; Discontinued Product Names. Language that …

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“No Deal” – Brexit information baffles the public, inaccessible to 73%* of the UK population

“No Deal” – Brexit information baffles the public, inaccessible to 73%* of the UK population This September, Google reported that the most searched questions in the UK related to Brexit. The public is now looking for clear communication on what the UK’s departure from the EU will mean. And, they are looking to the government …

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Canada - Top Task Report

Why Top Tasks & Readability Analysis Matter for the Canadian Government’s Digital Strategy

Why Top Tasks & Readability Analysis Matter for the Canadian Government’s Digital Strategy A Readability Analysis of the Canadian Government’s Top Tasks Read on below or access the complete report in PDF format here.  Since 2013, the Canadian Government has adopted an approach to web design that focuses on the top tasks that web visitors …

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Hasta la vista to bad content

Say “Hasta la vista” to bad content!

Say “Hasta la vista” to bad content! For years now, we’ve been witnessing the content marketing explosion. One of its main effects is that, today, all organizations are now publishers. But many don’t understand the importance of having a brand voice.  The explosion is still growing, with the content marketing industry estimated to be worth …

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