Category - Content Marketing

Advisors, talk to your clients

Advisors, talk to your clients From The Globe and Mail with Dianne Maley Published: November 8, 2018 Original Post: https://www.theglobeandmail.com/investing/globe-advisor/advisor-news/article-advisors-talk-to-your-clients/ If you’ve been an advisor for some time, this probably has happened to you: Without a word of warning, a good client whom you thought was satisfied submits a dreaded “request to transfer” form. “I …

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Financial Advisors need to take a lesson from Humpty Dumpty

Financial Advisors need to take a lesson from Humpty Dumpty Too many fail to master the meaning of words and how to use them, costing clients, revenues, study says From RIABiz with Oisin Breen Published: October 30, 2018 Original Post: https://riabiz.com/a/2018/10/30/financial-advisors-need-to-take-a-lesson-from-humpty-dumpty-too-many-fail-to-master-the-meaning-of-words-and-how-to-use-them-costing-clients-revenues-study-says   RIAs and financial firms are losing out on sales, because they’ve forgotten how …

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The top 20 worst fund houses for confusing Kids

The top 20 worst fund houses for confusing Kids From Wealth Manager Published: October 30, 2018 Original Post:https://citywire.co.uk/wealth-manager/news/the-top-20-worst-fund-houses-for-unreadable-info/a1170373?ref=wealth_manager_all_stories_list   Jargon is a common barrier to financial literacy but in too many cases obscurity is just one factor inhibiting understanding. Comprehensibility is a particular problem when it comes to key information documents, which are supposed to …

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KIDs ‘harder to read than Moby Dick’

KIDs ‘harder to read than Moby Dick’ From Money Marketing with Justin Cash Published: October 26, 2018 Original Post: https://www.moneymarketing.co.uk/kids-harder-to-read-than-moby-dick/   Key Information Documents provided to investors cannot be understood by the majority of them, a new study has found. The documents are required under the Priips regulation in force since January, and are designed …

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“No Deal” – Brexit information baffles the public, inaccessible to 73%* of the UK population

“No Deal” – Brexit information baffles the public, inaccessible to 73%* of the UK population This September, Google reported that the most searched questions in the UK related to Brexit. The public is looking for clear communication on what the UK’s departure from the EU will mean. And, they are looking to the government to …

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Canada - Top Task Report

Why Top Tasks & Readability Analysis Matter for the Canadian Government’s Digital Strategy

Why Top Tasks & Readability Analysis Matter for the Canadian Government’s Digital Strategy A Readability Analysis of the Canadian Government’s Top Tasks Read on below or access the complete report in PDF format here.  Since 2013, the Canadian Government has adopted an approach to web design that focuses on the top tasks that web visitors …

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Hasta la vista to bad content

Say “Hasta la vista” to bad content!

Say “Hasta la vista” to bad content! For years now, we’ve been witnessing the content marketing explosion. One of its main effects is that, today, all organizations are now publishers. The explosion is still growing, with the content marketing industry estimated to be worth $412 billion by 2021. However, marketing teams are often ill-equipped to …

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Readability Score d

How to decide what is a good readability score?

How to decide what is a good readability score? When you first launch a plain language program and start scoring for readability, one of the first questions you’ll hear is; “what’s a good readability score?”. It’s a great question, and like many simple questions, it can be hard to provide a good answer. Here’s a …

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Whitelist and Lix support for Readability and Email Server (and a few other bits too!)

Whitelist and LIX support for Readability / Email Server (and a few other bits too!) We have just rolled out some exciting new updates to our Readability and Email Server cloud users. To try out any of these features simply browse to https://readability.visiblethread.com Whitelisting of words and phrases for Readability and Email Server LIX Readability Score …

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