Category - Blog

How to lose a $100m bid – in 3 simple steps

How to lose a $100m bid – in 3 simple steps Lack of acronym definitions, unreadable language and poor consistency will kill your pursuit. In November 2015, the US Government Accountability Office (GAO) denied a protest lodged by Federal Acquisition Services Alliant Joint Venture (FASA). The bid proposal was for information technology support for the …

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Readability correlates to education level

Greece votes ‘No’, but you’d need a University Degree to figure out the question.

Greece votes ‘No’, but you’d need a University Degree to figure out the question Last week the BBC published this; ‘The Greek referendum question makes (almost) no sense’. And yesterday, Greece said ‘No’ with a decisive 61.3% majority.  We wanted to measure the readability level of the question. Here’s what the voters said no to (English …

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Why-Content-Marketers-Need-to-Use-1

Why Content Marketers Must Test Readability To Measure Content Quality

Why Content Marketers Must Test Readability To Measure Content Quality Content marketing is no longer the new thing in marketing. It is now widely adopted. The masses are now scaling their content efforts. The below image from Google trends indicates its rapidly increasing adoption and popularity. The content marketing secret is well and truly out …

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How a high-profile resignation impacts Volkswagen’s digital marketing team

How a high-profile resignation impacts Volkswagen’s digital marketing team When Volkswagen Chairman Ferdinand Piëch resigned, the Volkswagen digital marketing team faced an unplanned for and time-sensitive content project. Why is this a big deal for content marketers and how did it affect the Volkswagen digital team? The sudden departure of their chairman means they needed to …

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How to Use VisibleThread Web to Rebrand & Find Outdated Terms  

How to Use VisibleThread Web to Rebrand & Find Outdated Terms Are you rebranding? Or just want to find some outdated text? Well fear not. Your time trawling through Google for outdated text on your site is over. VisibleThread Web (VT Web) can easily do this for you. How? You can find terms using VisibleThread …

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Improve Customer Engagement – Use Flesch-Kincaid Readability Scores

Improve Customer Engagement – Use Flesch-Kincaid Readability Score Copywriters, content marketers and online business owners know the power of words. However, truly getting to grips with and evaluating readability score is something we often all overlook. We are often so preoccupied with keywords, character limits and visuals we forget to evaluate our copy. We forget …

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VA Changes Rules for RFP

VA Changes Rules for RFPs – What can you do about it?

VA Changes Rules for RFPs – What can you do about it? The Department of Veterans Affairs (VA) released an RFP that has sent a shock-wave through the proposal management community. The RFP is this: VA118-15-R0558 for information technology services. In the RFP, the VA states,“ Notably, the RFP expressly prohibits offerors from using consultants …

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Shipley Compliance Matrix

3 Ways to Improve Your Compliance Matrix Process

3 Ways to Improve Your Compliance Matrix Process We have been helping proposal teams become more productive for the last 5 years. We work extensively with proposal managers, proposal coordinators and capture managers. During that 5 year period, we learned a lot about how people work with Compliance Matrices. And how best to most effectively …

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3 New Readability Insights for Content Audits

3 New Readability Insights for Content Audits Our mission is to drive clear, understandable Web Content. It’s simple; Clear, readable web content drives better engagement. Our customers agree. And over the last few months we received lots of really great product suggestions. So recently we pushed out 3 new scoring improvements for VisibleThread Web. You may have noticed these already, but …

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