Category - Content Marketing

How to Save $5,325 per Proposal Using VisibleThread – Webinar Recording

How to Save $5,325 per Proposal Using VisibleThread – Webinar Recording Our CEO Fergal McGovern ran a webinar last week (July 10th) with our friends at Deltek titled “How to Save $5,325 per Proposal Using VisibleThread”. Fergal showed how you can save 000s of dollars and critical review time using VisibleThread’s Section M and Win Theme Compliance Checking. …

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The Cost of Bad Writing – Why Readability Analysis Saves Money

The Cost of Bad Writing – Why Readability Analysis Saves Money I read this blog post recently http://www.impact-information.com/impactinfo/costs.htm It itemizes the cost of poor writing. I like it because it quantifies the real cost of bad writing in dollar ($) terms. No soft measures, just simple time and money. This quote struck me: “If the executive …

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The Age of Smart Content Management Dawns – Guest Post

The Age of Smart Content Management Dawns Despite years of investment in CMS (Content Management Systems), insight into content quality remains poor on many large websites. But this is changing. This is a smart content management guest post by Web Governance expert Shane Diffily. Shane talks about how website review and content evaluation reports can …

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VisibleThread Scheme

Utilizing Technologies to Ensure Compliance and Reduce Risk: Deltek Presentation

Utilizing Technologies to Ensure Compliance and Reduce Risk: Deltek Presentation Our U.S. Account Manager Myran Hunter did a great presentation last night with our friends over at Deltek in Herndon. Myran’s presentation showed how to ensure compliance and reduce risk for gov contractors. The event featured leading capture management technology experts who showed how to make smarter, more …

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How transparent are corporate terms? How it affects brand affinity

How transparent are corporate terms? How it affects brand affinity Do you read online privacy statements? Or car rental agreements? Or insurance policy terms? Do you understand how transparent are corporate terms? I certainly don’t as a rule. Going over 3 pages of detailed terms, sprinkled with ‘heretofore’ and ‘therein’ isn’t my idea of fun. …

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Is your marketing content consistent? – Why CMOs should care

Is your marketing content consistent? – why CMOs should care Last week I booked a flight with Southwest Airlines. I noticed this on the site: Best rate Guarantee! When you make a hotel reservation at southwest.com, you can feel confident that you’ve secured the lowest price for your hotel booking. The site intermingled 2 terms …

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Is your web copy confusing your audience – 3 ways to fix it

Is your web copy confusing your audience – 3 ways to fix it Is Your Web Copy Confusing Your Audience? We all use web and mobile sites to complete tasks online. Tasks range from figuring out what social security benefits you can claim, to buying movie tickets. But have you ever found yourself re-reading a …

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Choose your words wisely - VisiblaThread at APMP

The importance of web words – Why we created VisibleThread Web

The importance of web words – Why we created VisibleThread Web We’re really buzzed by how our customers apply VisibleThread Web. These usage scenarios range from marketing to compliance and risk. Importance of web words Like so many things in life, Jason (my co-founder at VisibleThread) and I fell into this web scanning stuff somewhat …

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