Plain Language: Embracing a new enterprise strategy for communication wins
And here is the original webinar description
“In a post-truth world, consumers are putting their dollars where their trust remains intact.”
This is how the world’s leading market intelligence agency, Mintel, describes the current North American consumer sentiment.
Enterprise businesses and government policymakers are adopting a new strategy to build trust and maintain customers: Plain Language.
Join us on January 31st at 12 ET for this webinar. Learn about creating a Plain Language Strategy from government and commercial thought leaders featuring;
- Jeff Meldrum from the Canadian Human Rights Commission,
- Manu Singh from the Treasury Board Secretariat Canada and
- Kevin Press, economics blogger and formerly of Sun Life Financial.
Our panelists will discuss:
- Why plain language is a proven strategy to regain consumer trust
- How to kick-start a Plain Language Program in your organization
- How to create enterprise-level content that engages your audience
- How to set clear communication KPIs and measurements beyond the content marketing team
MEET OUR PANELISTS
Jeff Meldrum – Canadian Human Rights Commission
Jeff is the Director of Communications for the Canadian Human Rights Commission. With over 20 years of experience as a professional writer and communicator, Jeff has written for Cabinet Ministers, Senators and leaders of the public and private sectors.
Since starting with the Commission in 2008 he has played a key role in transforming the Commission’s communications approach so that clear, concise and accessible language is always the priority – no matter the subject, no matter the medium.
Manu Singh – Treasury Board Secretariat Canada
Manu is the Director of the Digital Transformation Office at Treasury Board of Canada Secretariat. His team of talented content and IA experts is responsible for working with Government of Canada departments to improve digital services for people who rely on them through Canada.ca. He’s the recipient of a 2017 Public Service Award of Excellence for demonstrating leadership in collaborative approaches with citizens.
His academic background includes studies in Biology, Cognitive Psychology and Computer Science. He’s has been working in Web for over 17 years, and has learned that words more than anything else we do in digital.
Kevin Press – Economics blogger and formerly of Sun Life Financial
Kevin Press is an award-winning marketing and communications leader. As an assistant vice-president at Sun Life Financial, he implemented a plain language program and developed the organization’s first brand tone of voice. Before joining Sun Life Financial, Kevin worked as a journalist for a number of business magazines, including Benefits Canada, Advisor’s Edge and Benefits and Pensions Monitor.
These days, he writes about the economy and personal finance on his own Today’s Economy Blog. He is consulting for organizations inside and outside of financial services.