No room for rambling: send your customers a clear and concise message

Fergal McGovern

CEO & Founder

< 1 min read
Plain language - concise message

You need to talk to your customers using plain language. Otherwise they won’t hear you above the noise

There are many aspects of running a business. You need to consider finances, sales, strategy, and more. Another key aspect of running a business is communication strategy. How will you convey your message to the world? What does your target market care about? Well, there is one constant that holds true across sectors.

Readability is crucial. Your company needs a clear and concise message. There is no alternative to plain language. Customers want to know what is going on. They do not appreciate words for the sake of words.

Josh Bernoff is an author and a contributor to The Harvard Business Review. In 2016, he surveyed 550 business people. As many as 81% of them said poorly written material wasted a lot of their time.

Remember, what feels like great business writing does not always equal great communication. You do not need to write long, descriptive sentences to connect with your company’s target market. In fact, if anything that will drive readers away.

Clear and concise communication

Consider a company’s mission statement. A company’s message begins with a mission statement. So, they should be simple to understand. They should also be clear and concise. With that in mind, let’s consider an example of a well-written mission statement.

IKEA’s mission statement is: “To create a better everyday life for the many people.” This is both simple and clear.


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