Clear Transparent Communications

Help citizens find and understand the information they need


Better Citizen Compliance

Enable citizens to be more compliant with clearer instructions



Consistent Up-To-Date Content

Identify out-of-date, inconsistent content across 000’s of webpages

Content Clarity for Government Agencies

VisibleThread is a readability and content clarity analysis tool for Government Agencies. It instantly improves the clarity and message consistency of your online and offline content. Content teams score documents and full websites in minutes, saving days.

There is a growing movement for all website content to be clear, concise and relevant. For example, the Plain Language Act of 2010 requires all U.S. Federal agencies to communicate clearly. VisibleThread’s plain language tools are designed to help address this and other plain language initiatives.

readabilityReview 000’s of Docs & Web Pages in Minutes
readabilityReview Pre & Post Publication Content
Remove Ambiguity & Confusion
readabilityImprove Citizen Engagement & Compliance
readabilityPublish Clearer Consistent Information
Reduce Helpdesk Queries

Your citizens will find the information they need, understand your instructions and complete tasks more quickly. Our content clarity solution highlights poor readability and inconsistent content with actionable scorecards.


Trusted by


“VisibleThread helps us to understand the readability of the information we put out there. We are actively working on changing this. On bringing up our readability status, so that we can actually make sure that people understand what it is that we want them to do. People don’t read on the web they scan. People use the web to find information and actually do stuff. And clear language builds trust.”


Jacqui van Teulingen
Head, Digital Service Standard DTA / Australian Government

Simple Set-up, Scans in Minutes

Scan websites, word docs and PDF docs

Review live online web content

Review offline content before it is published

Use the ‘Bookmarklet’ plug-in to analyze content instantly from your browser

Gives You Actionable Readability Scores

  • Sentence Length: Sentences with more than 25 words become more difficult to understand
  • Passive Voice: Active voice will increase clarity & strength. E.g. ‘Quality is monitored’ vs. ‘We monitor quality’
  • Complex Words: Complex words can make your content difficult to follow
  • Education Level: What grade level would be required to read and understand your content?

Manages Brand Consistency

Good/Bad Language tools help you to identify complex, off-brand, inconsistent or clichéd terms, using customized dictionaries.


A quick scan of this bank’s website shows the number of times the words: ‘member’, ‘client’ or ‘customer’ appear on its website

  • ‘member’ – 555 occurrences
  • ‘client’ – 446 occurrences
  • ‘customer’ – 351 occurrences

VisibleThread identifies these inconsistencies in minutes and saves days of manual content review time.

Finds Documents Buried Within Your Site

  • Scan your entire website for non-compliant legacy documents
  • Pinpoint the location of those documents on your site
  • Review the readability scores of those documents at a glance

This scan reveals there are 339 PDF documents spread across 156 pages of the website