Category - News

Banking For Juveniles: Financial Jargon Confuses Readers, Study Finds

Banking For Juveniles: Financial Jargon Confuses Readers, Study Finds From Mediapost with Ray Schultz Published: January 4, 2019 Original Post: https://www.mediapost.com/publications/article/330082/banking-for-juveniles-financial-jargon-confuses-r.html If you had trouble wading through Moby Dick as a kid don’t count on understanding emails from your bank. The Herman Melville classic is easier to read than content from some banks, according to …

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Most Consumers Have No Clue What Financial Marketers Are Talking About

Study: Most Consumers Have No Clue What Financial Marketers Are Talking About From The Financial Brand with Steve Cocheo Published: January 3, 2019 Original Post: https://thefinancialbrand.com/77720/bank-credit-union-marketing-messages-communications/ Retail bankers keep trying to reach consumers but often they’re not getting their messages through. Common communication faults, like using overly complex terms and putting things in a passive …

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Australian Asset management firms failing on transparency for customers

Australian Asset management firms failing on transparency for customers Australia’s biggest asset management firms are failing to offer consumers clearly written, understandable content, a new report has suggested. SYDNEY, November 29, 2018 – Poor communication fails customers – and damages trust. VisibleThread, the content optimization vendor, has released its readability study of the top 39 …

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Advisors, talk to your clients

Advisors, talk to your clients From The Globe and Mail with Dianne Maley Published: November 8, 2018 Original Post: https://www.theglobeandmail.com/investing/globe-advisor/advisor-news/article-advisors-talk-to-your-clients/ If you’ve been an advisor for some time, this probably has happened to you: Without a word of warning, a good client whom you thought was satisfied submits a dreaded “request to transfer” form. “I …

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Financial Advisors need to take a lesson from Humpty Dumpty

Financial Advisors need to take a lesson from Humpty Dumpty Too many fail to master the meaning of words and how to use them, costing clients, revenues, study says From RIABiz with Oisin Breen Published: October 30, 2018 Original Post: https://riabiz.com/a/2018/10/30/financial-advisors-need-to-take-a-lesson-from-humpty-dumpty-too-many-fail-to-master-the-meaning-of-words-and-how-to-use-them-costing-clients-revenues-study-says RIAs and financial firms are losing out on sales, because they’ve forgotten how to …

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The top 20 worst fund houses for confusing Kids

The top 20 worst fund houses for confusing Kids From Wealth Manager Published: October 30, 2018 Original Post:https://citywire.co.uk/wealth-manager/news/the-top-20-worst-fund-houses-for-unreadable-info/a1170373?ref=wealth_manager_all_stories_list Jargon is a common barrier to financial literacy but in too many cases obscurity is just one factor inhibiting understanding. Comprehensibility is a particular problem when it comes to key information documents, which are supposed to help …

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KIDs ‘harder to read than Moby Dick’

KIDs ‘harder to read than Moby Dick’ From Money Marketing with Justin Cash Published: October 26, 2018 Original Post: https://www.moneymarketing.co.uk/kids-harder-to-read-than-moby-dick/ Key Information Documents provided to investors cannot be understood by the majority of them, a new study has found. The documents are required under the Priips regulation in force since January, and are designed to …

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How to write for your customers, not for you

How to write for your customers, not for you From BDaily News with Fergal McGovern Published: October 11, 2018 Original Post: https://bdaily.co.uk/articles/2018/10/11/how-to-write-for-your-customers-not-for-you Videos and podcasts may be everywhere, but written communication is what drives organizations. Think of the following ways you interact with your customers: Websites Product descriptions Emails Newsletters Chatbot scripts (for that matter, …

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Communication Skills

Technology can help workers improve their written communication skills

Technology can help workers improve their written communication skills From HR News with Fergal McGovern Published: August 29, 2018 Original Post: https://hrnews.co.uk/technology-can-help-workers-improve-their-written-communication-skills/ The written word is still used extensively in our organizations. Just think of website content, FAQ documents, contracts, terms and conditions, customer journey drips, scripts for live chat… or your inbox. Emails are …

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Clear communications for organisations

Clear communication: empowering non-native (and native) English speakers to write better

Clear communication: empowering non-native (and native) English speakers to write better From HRZone with Fergal McGovern Published: September 5, 2018 Original Post: https://www.hrzone.com/talent/development/clear-communication-empowering-non-native-and-native-english-speakers-to-write Clear communications are essential for organizations to function properly and it’s up to HR to come up with smart solutions to make this happen. Organizations rely on written communication. Website content, scripts …

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